Sydney-based Joy Advertising has created a new campaign for Glassons – one that’s bound to be controversial. Following in the footsteps of last week’s media mini-storm in NZ about skinny Glassons mannequins, the new TVC (out of The Sweet Shop) glamorises the “sport” of bull-riding.
Beer ads challenge ‘nanny state TV’
DDB Australia ECD Darren Spiller obviously hadn’t seen the new Glassons campaign (see preceding story) when he spoke to B&T about TV ads being too conservative in the current “nanny state” environment.
Colenso, DDB tapped at the Mashies
Four Colenso BBDO entries and three from DDB have made the shortlist at the second annual Mashies – US-based show that celebrates the best in social and digital marketing from around the world.
Apollo lands at new-look Auckland Airport
APN Outdoor is set to launch New Zealand’s largest high-resolution digital billboard at Auckland Airport. The new screen is part of a wider digital development plan from APN Outdoor, which will see a big overhaul to Auckland Airport’s current advertising inventory.
Orcon’s terrorist ad fires up the big telcos
Orcon has enlisted a dodgy terrorist with a hand-held explosive device and a nice line in poisoned darts to take its attack message to Vodafone and Spark.
Ambient Group adds PR division
NZ & Australia-based alternative media provider Ambient Group has added a PR division to its existing OOH & experiential divisions in Auckland, and hired former Samsung NZ PR manager Fred Russo to run it.
Assembly, Robber’s Dog, Sweet Shop make LIA Film finals
Four NZ entries have made the TV/Cinema/Online Film – Production & Post shortlist at the London International Awards, currently being held in Las Vegas.
Outdoor up 8%
The Outdoor Media Association of New Zealand says the growth of member revenue continues to climb, with the total for Q3 2014 reaching $19,041,928 (up 21% on Q3 2013).
TAPS top-up
The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.
TV viewers pay attention to ads
TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary of the survey was published by London-based global ad-news site Warc.
