This is the first 2015 edition of the M+AD daily newsletter. We at M+AD are back from our short summer hibernation – but with the golden weather rolling on, we’re still very much in holiday mode.
Marketer Jenny Stiles joins Nielsen on January 19 after a six-month stint at Fairfax Media (where she had been northern region marketing manager in the publisher’s new-look national management team). Prior to Fairfax, she’d been executive director at News Works, the newspaper industry’s promotional cooperative.
New Zealand was the eighth-ranked creative country in the world, according to Australia’s Bestads rankings out of Campaign Brief (the rankings are based on global awards wins).
For the first time in months MasterCard Surprise is not the most preferred ad – in fact, it doesn’t even make the top 10 (currently at #11). But debuting in December are KiwRail, New World Noel, Jeep, and NZTA Local Legends.
