AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Panasonic’s Rogue One: A Star Wars Story Decode the Death Star promotion is the Christmas promotion for all non-traditionalists While there’s no shortage of Christmas campaigns vying for your attention, Panasonic have... Read More
To promote the new Westpac CashNav App, Westpac collaborated with TVNZ and Shortland Street’s producers South Pacific Pictures to engage an audience in a fun and creative way. Read More
US/Sydney-based Quantcast, a leader in applying the power of big data to digital and mobile advertising, has appointed experienced industry executive Brendan Muller to lead its New Zealand operations. Read More
Auckland agency Boyd PR has written a children’s story book for the Northland Rescue Helicopter that brings the service’s three choppers – nicknamed Juliet, Mike and Lima – to life. Read More
QMS NZ shows no signs of slowing down as they head into the New Year, with four landmark digital billboards switched on this week; increasing its total digital portfolio to an impressive... Read More
Women’s Refuge have partnered with Saatchi & Saatchi and some of New Zealand’s leading organisations to create The Shielded Site – a place where people who experience family violence can feel safe... Read More
NZME announced today that Mike Lane will be joining the NZME Content team in the newly created role of content director – Radio Hauraki and The ACC (Alternative Commentary Collective). Read More
Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that the sector generated a record $225.54m in Q3, 2016 – a 12.99% increase year-on-year. Read More