AUCKLAND, Today: The Attention Agency has decided attention was a little too broad. Now called Salience, the Auckland independent is putting its entire focus behind complex B2B businesses. The new name took... Read More
AUCKLAND, Today: Auckland’s newest rail stations have opened with every foundation advertising slot already spoken for, as QMS NZ switches on its fully digital City Rail Link network. The launch roster brings... Read More
Written for M+AD by oOh!media ceo Brendon Cook: It’s time the OOH industry retired the terms static and digital and moved to classic and dynamic. In the past year the Out Of Home... Read More
McDonald’s New Zealand has confirmed new appointments in three key positions: Dave Howse as managing director, Jo Mitchell as director of marketing and Brid Drohan-Stewart as Head of Marketing. Read More
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of... Read More
Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World,... Read More
Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration. Read More
M+AD daily email update readers will receive just four more ‘instant’ daily issues of our e-newsletter before we go into summer holiday mode – closing down over the peak holiday period. Read More
Friday night at the movies was transformed into something extraordinary by Republik Communciations last week, as they partnered with Auckland-based tertiary education provider Unitec to create what looks to be a world-first... Read More
After careful market analysis and dialogue across clients and partners, leading Auckland 1-1 agency, justONE, has launched ONEview – described my MD Ben Goodale as “an exciting and unique data offering”. Read More