AUCKLAND, Today: Gumboots might not be Rita Ora’s usual stage footwear, but the international music star is getting behind a distinctly Kiwi cause, lending her support to I Am Hope’s Gumboot Friday... Read More
AUCKLAND, Today: Buying a car, booking a holiday and choosing somewhere for dinner hardly follow the same script. Nielsen wants to show advertisers what happens between that first thought and the final... Read More
Nielsen NZ has launched an ad industry survey that aims to improve understanding of ‘agency life’ – media consumption, technology ownership, interests). Read More
Advertising photographer Simon Harper (aka The Car Guy) has shot a series of images for Amber La Vintage boutique – to promote himself to agency creatives! Read More
The recent BrandZ global report is packed full of valuable insights for Kiwi brands, especially if they want to compete and grow internationally, writes Colmar Brunton CEO Jacqueline Ireland. Read More
Fairfax taps Herald news chief: Fairfax Media has appointed Cathy O'Sullivan to the role of Auckland editor-in-chief. O'Sullivan is currently the editor of nzherald.co.nz as well as head of news for the... Read More
Global haircare giant Pantene has evolved its global Shine Strong campaign by launching a new video that tackles a common but unconscious behaviour many women around the world engage in everyday: over-apologizing. Read More
New Zealand insurer Sovereign has announced the appointment of JWT as its creative and communications agency partner. Sovereign also appointed Dentsu Aegis Network as its partner for other communications needs including media,... Read More
Clemenger BBDO Wellington finished full of running as the Cannes Ad Festival drew to a close yesterday, winning triple Gold – a prized Gold Film Lion and two Gold Film Craft Lions... Read More
The French are no strangers to invasion. But they have managed to see off the advertising hordes for another year. Planeloads of tired and emotional members of the communication forces are heading... Read More
NZ agencies are returning home from Cannes this week with five Gold Lions, six Silver Lions, and 14 Bronze Lions – a nice enough collection, but no Grands Prix. Along the way,... Read More
Newish Wellington lifestyle print magazine FishHead stood head and shoulders above the crowd in last month’s Nielsen Readership report – by posting a remarkable 20% gain. What? How? And where did you... Read More