AUCKLAND, Monday: Health-product provider Red Seal – with creative agency Studio Nash, production company Supernormal, and Slingshot Media – have launched a new campaign, which highlights innovations across Oral Care, their largest category.
Pay-gap critic signs Colenso
AUCKLAND, Monday: Colenso BBDO has been appointed as the new creative agency of record by pay-gap advocacy group MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps within New Zealand businesses and government.
EightyOneX and recruiter Robert Walters launch ‘incredible’ NZ Rugby partnership
WELLINGTON, Monday: Willis St-based creative indie EightyOneX has helped manage the launch of NZ recruitment agency Robert Walters Ltd’s appointment as the official recruitment partner of New Zealand Rugby, throwing their support in behind the All Blacks and Black Ferns national teams.
Group M ceo ‘leaving the business’
AUCKLAND, Today: Group M NZ ceo Chris Riley is “leaving the business”, according to the NZ Herald’s new editor-at-large Shayne Currie, writing in the Saturday edition of the paper.
NZ digital ad revenue grew share in 2022
AUCKLAND, Today: Total NZ digital advertising revenue grew by 9.6% in 2022 over the previous year, according to IAB’s revenue report – released by the IAB this morning.
James Hurman reviews Cadbury ads in debut UK column
LONDON, Today: “They started with an uncommon-common-sense bit of thinking which was to go back to the core of Cadbury – the Dairy Milk product – and it’s five-star distinctive asset, the ‘glass & a half’ of milk in every bar,” writes Auckland agency chief James Hurman in the first of a series of columns he’s writing for UK ad/media site WARC.
SXSW 2023 – Content is still King
AUSTIN, TEXAS, Today: OMG NZ’s Gina McKinnon writes: There was a lot of anticipation to see what SXSW (South by Southwest) would deliver post the Covid years and I can assure you it did not disappoint.
NZ advertising turnover rose in 2022
AUCKLAND, Thursday: The Advertising Standards Authority today reported that advertising revenue across main media was $3.389 billion dollars for the 12 months ended 31 December 2022, compared to $3.199 billion in 2021.
Sky establishes new chief media & data officer role
AUCKLAND, Today: Sky has appointed award-winning entrepreneur Lauren Quaintance as chief media & data officer, a new role on Sky’s leadership team.
DDB and Callaghan Innovation launch creative development internship programme
AUCKLAND, Thursday: DDB Group Aotearoa has announced seven new hires to join a creative development squad, selected via the agency’s new internship programme, Ride the Lightning.
