Comms Council insights

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AUCKLAND, Today: The Commercial Communications Council has announced the launch of the Aotearoa Effectiveness Database, to collect critical data relating to marketing and advertising effectiveness, over time providing critical insights to inform more effective work.

Nutting to it!

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AUCKLAND, Thursday: One man, a concrete mixer and some nuts are the stars of a stripped-back, handmade, suitably minimal and quirky new campaign from Augusto for NZ peanut butter brand Pic’s.

Calibre signs new OOH insights partner

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AUCKLAND, Today: Out-of-home planning & audience measurement tool, Calibre (owned by oOh!media, JCDecaux, and MediaWorks) will now be powered by mobile location intelligence platform Landmarks ID. Phantom Billstickers has also adopted the tool.