Hello World!

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AUCKLAND, Today: MediaWorks, with CBD-based creative agency Hello, has launched its new style of news & talk radio, Today FM, with a nationwide marketing campaign.

Bigger is better

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AUCKLAND, Today: “I am constantly surprised at how salespeople dismiss the reach of a particular publication based on their own very limited use of it,” writes real estate auctioneer Wayne Maguire in the latest edition of Stuff’s East & Bays Courier suburban newspaper.

Globox grows

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HAMILTON, Today: Globox digital billboards has expanded with the appointment of lead strategist Mark Jamieson, who joins from MediaWorks where he spent 15 years as creative director and four years in sales.

Planted evidence

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AUCKLAND, Wednesday: North Shore indie creative shop Hello has devised a campaign to introduce Hell’s Impossible Burger Pizza to its menu, featuring plant-based beef from the US brand Impossible Foods.

Lee Howell shoots Hey Toyota

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AUCKLAND, Tuesday: “I’m very proud to showcase a selection of images I shot for Saatchi & Saatchi’s recent Hey Toyota campaign,” photographer Lee Howell told M+AD (scroll down for the link to the portfolio).

Howzat?

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PALMERSTON NORTH, Today: The International Cricket Council has appointed billboard exponents Go Media and NZME as official local promotional partners for the ICC Women’s Cricket World Cup 2022, now under way in six regions NZ.