AUCKLAND, Today: The NZ Herald was – unsurprisingly – the best-read newspaper in the country in 2021, according to the latest Nielsen newspaper & magazine toplines. NZ Woman’s Weekly was the No 1 magazine.
The Beer for Here
AUCKLAND, Today: Saatchi & Saatchi, with dentsu & Motion Sickness, will next week unveil a new creative platform for iconic Kiwi beer brand Export, named the The Beer for Here, which brings to life the notion that New Zealand is the ‘Greatest Beer Garden in the World’.
The Road to Zero – Part 2
Wellington, Today: FCB, in partnership with Waka Kotahi/NZ Transport Agency has launched the second of its TV commercials called Riding Together – the third component of its public awareness campaign as part of the Road to Zero strategy.
PHD elevates 4 to senior roles
AUCKLAND, Today: PHD has created four new senior roles – and all of them have been successfully filled from within the agency.
NZ third at Spikes Asia
SINGAPORE, Thursday: New Zealand has won eight Gold Awards and four Spikes at the Spikes Asia Awards. Tribal Aotearoa won three Golds, DDB Aotearoa scored two Golds, and one apiece went to Saatchi & Saatchi, Special and TBWA\.
Two creative heavyweights join Special
AUCKLAND, Thursday: Special has hired two senior creatives to further bolster their creative team. Matt Swinburne (group creative director) and David Shirley (creative director) will be joining the agency at the end of this month.
Media indie rebrands
AUCKLAND, Today: An independent media buying agency is relaunching under a new name, according to a report by Daniel Dunkley in news site BusinessDesk.
Axis 2022 finalists list
AUCKLAND, Wednesday: DDB, FCB, Saatchi & Saatchi, Special, YoungShand, VMLY&R, Assembly, Yarn, EightyOne, Colenso, Clemenger, Eight, Motion Sickness, TBWA\, Ruskin, Sweetshop, Franklin Rd, Finch, Fish, Flux, Film Construction, Good Oil, Blockhead, and Liquid are among the finalists named for Axis 2022. Scroll down for the full list.
Hearts & Science promotes Jane Stanley
AUCKLAND, Today: Omnicom data-driven media shop Hearts & Science has promoted Jane Stanley to ceo of Hearts & Science Australia & New Zealand. She was previously the ceo of Hearts & Science NZ.
Easy Crypto appoints MBM as media agency of record
AUCKLAND, Wednesday: New Zealand crypto currency retailer Easy Crypto has appointed MBM as its agency of record for media and Google Marketing Platform servicing.
