AUCKLAND, Sunday: “Why use animals in advertisements?” wonders Herald on Sunday business columnist Paul Catmur – at his dry best – in yesterday’s edition.
Kia Ora, Bastion Shine
AUCKLAND, Today: NZ independent agency Shine has signed a partnership with Australian independent agency group Bastion. The deal means Bastion will take a majority stake in Shine, and all existing Shine owners remain shareholders and will continue to run the agency.
Contagion pops cork on new Villa Maria brand campaign
AUCKLAND, Today: Villa Maria is rolling out a new brand campaign, Perfect Moments, via their indie creative & media agency, Contagion. The campaign brings to life Villa Maria’s all-new global brand platform, Made for the moment. Made from New Zealand.
Special PR signs Sarah Prigg & Duncan Killick
AUCKLAND, Today: Special PR – recently established by Special Group in its downtown office – has appointed Sarah Prigg as an account director and Duncan Killick as a senior PR manager.
Game On!
AUCKLAND, Today: Adtech business Scroll Media has formalised a partnership deal with Paris-based global games platform Gameloft to help advertisers reach gamer audiences. The two companies have been working together for some time with Scroll providing local sales resources and expertise.
Planning doyen Lucinda Sherborne departs DDB to set up strategy consultancy
AUCKLAND, Today: Respected NZ strategist Lucinda Sherborne has departed DDB Aotearoa NZ after nearly 15 years to establish her own strategic consultancy business.
Special Edition
AUCKLAND, Thursday: Special led a high-performing New Zealand agency contingent with nine finalists across the Campaign Asia Agency of the Year categories, including New Zealand NZ Agency of the Year (which they won last year). Motion Sickness scored four finalists, Socialites & DDB collected two each and TBWA\ scored one finalist.
Clio names 2 Kiwi jurors
AUCKLAND, Today: Run agency co-founder/CCO, Raymond Otene McKay (Ngaati Mahuta, Ngāti Rongomaiwahine, Ngāti Porou and Ngāti Pūkeko) is one of two Kiwis appointed to the jury for the Clio Awards 2022.
Discovery selects True to relaunch fta portfolio
AUCKLAND, Wednesday: After an intensive pitch process, Discovery will partner with indie agency True to create and launch a refreshed portfolio of free-to-air entertainment brands into NZ. There was no incumbent (Discovery entered the NZ market by buying the TV component of MediaWorks earlier this year).
Kargo colour-blind
NEW YORK, Today: Global mobile advertising experts Kargo is commemorating the holidays by celebrating diversity and building inclusivity with a hand-curated gift guide, exclusively from *BIPOC-owned businesses. Featuring a variety of great gifts for everyone on your list, shop the guide to get inspired!
