AUCKLAND, Monday: Lumo Digital Outdoor has teamed up with marketing insights company Tracksuit to give advertisers the ability to track and measure brand health and awareness on a rolling monthly basis.
New leaders for First 5 Rungs
AUCKLAND, Monday: Comms Council industry support group the First Five Rungs is heading into the new year with a new chair and deputy as well as three new members.
Hyper hires retail expert
AUCKLAND, Monday: Indie retail innovation agency Hyper has announced the appointment of Kylie Stafford to lead the company’s retail marketing division.
Lunch break
AUCKLAND, Monday: EightyOne’s new Love your Lunchtime campaign for WellingtonNZ is proving to be an attraction for central city businesses and the customers they serve.
MediaWorks taps new outdoor director
AUCKLAND, Monday: MediaWorks has announced the appointment of Angus Swainson as its new outdoor director. Swainson has been with MediaWorks since 2019 and has more than 20 years’ experience in media as a lawyer and in senior leadership roles.
Effie 2021 goes virtual
AUCKLAND, Monday: As widely anticipated, the Comms Council has announced a “difficult decision” to move the 2021 Effie Aotearoa Awards in association with TVNZ to a virtual event – for the second year in a row.
Rockers pay new NZ agency in cryptocurrency
SYDNEY, Today: Kiwi rock’n’roll stars Six60 have signed a cryptocurrency deal with Aussie agency Born Bred (which claims it’s the “first creative agency in AUNZ to accept all major cryptocurrencies”) as a payment method – effective from 31 October.
Brandspank sells Sunfield
AUCKLAND, Today: CBD-based creative independent agency Brandspank has launched – for property developer Winton – a large-scale multi-channel campaign to sell the vision for Sunfield, a radical car-less and solar-powered suburb in Auckland. The 90sec tvc goes to air during One News tonight.
Essence of Life
AUCKLAND, Today: CBD-based healthcare advertising & marketing agency Essence – the Health Agency, which rebranded in August, has boosted the level of its specialist communication offering.
What’s in it for me?
AUCKLAND, Sunday: “Some of you may be wondering why a curmudgeonly ex-advertising type is so keen on encouraging his fellow countryfolk to get vaccinated,” wrote the Herald on Sunday’s Paul Catmur in his column yesterday.
