AUCKLAND, Today: BC&F Dentsu & OMD have launched a sponsored TV programme on behalf of Meridian Energy to help youngsters cope with the Covid-19 pandemic.
DDB, OMD, KidsCan’s campaign
AUCKLAND, Today: KidsCan with support from DDB & OMD have launched an appeal to fund food packages for Kiwi families hit hardest by the Covid-19 lockdown measures. The campaign has already received a kickstart donation of $19,000 from Cookie Time Charitable Trust and has raised nearly $300,000 in its first two days.
Ted’s Excellent Adventure
AUCKLAND, Tuesday: oOh!media is helping fight the Coronid-19 pandemic by taking homebound Kiwi kids on a virtual bear hunt through neighbourhoods across the country as part of the community-based National Bear Hunt initiative.
Not … Yet!
AUCKLAND, Today: It was the shining star of the Tokyo Motor Show – but (sadly) Saatchi NZ and Wright PR won’t be running an ad campaign for the Lexus LF-30 Electrified concept in NZ at this stage. Just yet.
My Sweet Louise
AUCKLAND, Tuesday: Kiwis looking for creative cooking ideas during the lockdown period can download an e-cookbook – a fundraising initiative for breast cancer charity Sweet Louise, created by them and boutique agency Expand PR.
PR upgrade
AUCKLAND, Today: Pead PR has strengthened its services across content creation, social media and media relations to meet the marketing shifts in response to Covid-19.
Rainbow Coalition
AUCKLAND, Today: Outdoor company QMS (which merged with MediaWorks last year) is using rainbow imagery to lift people’s spirits as they adjust to living in lockdown.
Complaints Advisor (Updated)
AUCKLAND, Today: The Advertising Standards Authority has named Nanette Moreau as its Complaints Appeal Board chairperson.
Pringles Jingles
AUCKLAND, Monday: “I am in lockdown and I have been eating a shitload of Pringles and watching a fair amount of television,” writes DDB AUNZ CCO Damon Stapleton on his blog.
The Breach Boys
AUCKLAND, Monday: Ponsonby ad agency Vision Thing and design agency Wield have launched Spreader Stories – a series of animated videos to help NZ’s fight against Covid-19.
