AUCKLAND, Today: “I think we’ve reached Peak Ads Shot From Home,” opined moderator Peter Vegas, who led a Comms Council panel in a lively post-Covid Zoom discussion – the 5th in the current Connection for the Industry series.
Perfect Imperfect
AUCKLAND, Wednesday: TBWA has put a spotlight on the 400-strong 2degrees call-centre crew in the latest iteration of its #togetherwecam campaign, which encourages Kiwis to share how they’ve been keeping in touch virtually during alert levels 4 & 3.
Unfinished Business
AUCKLAND, Today: Indie giant Stanley St has launched a campaign that gives a voice – and recognises the significant commitment made and losses incurred – by local businesses through Covid-19, encouraging all New Zealanders to get behind them.
Open House
AUCKLAND, Today: The Marketing Association has issued the opening call for entries to the 2020 NZ Marketing Awards.
Ring of Fire
AUCKLAND, Tuesday: FCB and Fire & Emergency NZ have partnered with celebrity chef Josh Emett to remind Kiwis that unattended cooking is the main cause of house fires in New Zealand.
‘Wilson’ for Sale
AUCKLAND, Tuesday: Rebel Sport is offering the Wilson volleyball, made famous by Tom Hanks’ character in Castaway, as a symbol of companionship to Kiwis in isolation in a novel out-of-home JCDecaux campaign created by Stanley St.
Connecting with Customers
AUCKLAND, Tuesday: Customer experience agency Track NZ, with business psychology organisation Innovation Bubble, has launched new research designed to help businesses really understand what their customers are thinking.
Hypermedia extends network
AUCKLAND, Today: Independent media owner Hypermedia has extended its national media portfolio with the acquisition of a network of shopper Proximity Panels.
