AUCKLAND, Today: 3.58 million people or 82% of New Zealanders aged 10+ listened to radio each week in Survey 4 2019, from the Radio Broadcasters Association and surveyor GfK NZ.
Saatchi launches Okana natural skincare brand
AUCKLAND, Today: Saatchi & Saatchi has launched new Kiwi skincare brand Okana, with The Joy of Less campaign that will run across print, digital and radio. The agency has also created a website for the entirely e-commerce business www.okana.co.nz
Volkswagen + DDB NZ say goodbye to The Beetle
AUCKLAND, Today: A little over 80 years since the first Beetle rolled off the production line, Volkswagen – with DDB still in the co-driver’s seat – is bidding farewell to the iconic model which truly cemented itself in both motoring and advertising history.
Long White Vodka, TBWA and Racing shoot music video/tvc
AUCKLAND, Today: TBWA has launched a new brand platform for popular Kiwi drink Long White Vodka.
Global CCOs hired
AMSTERDAM, Wednesday: Wunderman Thompson has appointed Bas Korsten and Daniel Bonner as global chief creative officers – the first appointment to the role since J Walter Thompson merged with Wunderman a year ago, parting ways with JWT global CCO Matt Eastwood.
Meet Aimee
AUCKLAND, Today: Southern Cross Health Society, with guidance from creative agency True and media agency MBM, is about to become “the first health insurance company in the world” (according to Porter Novelli PR) to launch a digital human.
Jasmax – with illumination from Exit Films – launches new design journey
AUCKLAND, Today: Leading NZ architect and design firm Jasmax has joined software-maker Journey to launch a new design direction and brand identity.
Asia Pacific taps Pead prez
AUCKLAND, Today: Global communications platform Iprex has announces the appointment of Pead PR NZ MD Sarah Munnik as its new Asia-Pacific regional president.
Global software outfit ties knot with NZ shop
AUCKLAND, Today: Marketing agency Hype & Dexter NZ is one of only 13 global agencies named in the first cohort of Advanced Implementation Certified partners by HubSpot.
VCCP shoots Cathay Pacific ‘enhanced’ Business Class
SINGAPORE, Tuesday: Creative agency VCCP Singapore has launched a fully integrated campaign to announce Cathay Pacific’s enhanced Business Class experience that offers “a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings”.
