AUCKLAND, Today: PHD has placed a youth-targeted Mercedes-Benz NZ campaign with Ponsonby-based street post outfit Shout Media.
DDB puts startled Kiwis in the drivers’ seat
AUCKLAND, Today: For Rail Safety Week, DDB, KiwiRail and TrackSAFE have this week launched Near Miss Memorials to remember the close calls suffered daily by train drivers.
Raydar tackles cards project
AUCKLAND, Today: Shopper marketing agency Raydar has produced a new campaign for Weet-Bix aimed at taking All Blacks collectable cards “to a whole new level”.
NZME attracts radio specialists from MediaWorks
AUCKLAND, Today: NZME has snared three executives from MediaWorks, in a move that does no favours to a network already under pressure (scroll down for a link to the Spinoff story Return to state-owned monopoly a reality?).
Return to state-owned monopoly a reality?
AUCKLAND, Today: MediaWorks ceo Michael Anderson raises the spectre of the end of Three, in a new interview in online current affairs magazine Spinoff.
Flesh and blood
AUCKLAND, Wednesday: YoungShand has created a new campaign for the NZ Blood Service, starring Sir Graham Henry and his new reserve bench (he’s sure gonna need them at Eden Park this weekend!).
Nielsen exec joins Perceptive
AUCKLAND, Today: Customer intelligence agency Perceptive has appointed Hoon Kim to the role of research operations coordinator. Previously, Kim was Pacific CI&I operations manager at Nielsen.
Another indie bites the dust
AUCKLAND, Wednesday: It’s reported to be business as usual at MBM, following the formerly independent media agency’s purchase by Publicis Groupe ANZ.
Special & Designworks make the finals
AUCKLAND, Today: Designworks, Special Group and Warren & Mahoney Architects lead the way at the shortlist stage of the 2019 NZ Best Design Awards.
Scroll Media ramps up Native
AUCKLAND, Today: Grey Lynn based digital ad network Scroll Media has expanded its offering to provide sponsored content and native advertising across many of its premium publishers.
