AUCKLAND, Today: Hirepool is celebrating 60 years in business with a new series of droll TV and radio spots. New(ish) indie agency Màgico shot the spots with Film Construction, and they’ll roll out over the next few months.
Tauranga heat wave
BAY OF PLENTY, Today: Mount Maunganui creative agency Wave has won Corporate Sponsorship Award at the Westpac Tauranga Business Awards.
The Social Club grows
AUCKLAND, Today: Large NZ influencer marketing company The Social Club has added several key hires in the past few months, two of which are newly created roles.
Epica Gold for Simon
AMSTERDAM, Today: VMLY&R has turned NZ’s single shortlisted work at the Epica Awards into Gold – taking out the Promotions & Incentives category with RIP Simon for Trade Me/Life Direct.
Housekeeping 1 + 2
AUCKLAND, Today: Two omissions marred yesterday’s M+AD’s bulleting – an FCB/OneChoice credits list (including the agency’s in-house production company’s two new tvcs), and significant Kiwi missing from the shortlist of yesterday’s Campaign Asia Pacific Awards coverage.
Silver bells (Updated)
AUCKLAND, Today: Life insurance outfit OneChoice and FCB have unveiled two new tvcs to launch a new product to the NZ market. Titled, Silver Lining, the campaign “provocatively communicates a brighter future for those who lose a loved one”.
AA Home appoints Sneakers as media agency
AUCKLAND, Today Ponsonby-based independent media agency Sneakers has been appointed the media agency for AA Home, effective immediately.
Heavyweight marketer on the way
AUCKLAND, Today: Mark Ritson’s polarising views and spirited presentation style have made him infamous in the marketing world, according to the blurb on the Comms Council’s latest event.
How the NZ Olympic Committee gave Kiwis something new to think about
AUCKLAND, Today: The Face 2 Face podcast takes a look at how three iconic Kiwi companies changed brand perceptions. In the third part, we look at how the New Zealand Olympic Committee connected fans with its athletes.
Kiwis hold their own in the shortlist (Updated)
SYDNEY, Friday: NZ is shining at the Australasian shortlist stage of Campaign Asia Pacific Awards – led by NZ Agency of the Year finalists DDB, Special Group, Colenso BBDO, and media shops Mediacom, OMD and PHD – plus DDB’s Nikki McKelvie & Michael Doolan.
