AUCKLAND, Today: Creative agency Anthem has launched Yellow’s first above-the-line campaign since it rebranded, introducing Kiwis to Yellow’s Marketing Machine, described as “a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive”.
Spanish car brand enlists DDB NZ
AUCKLAND, Today: The NZ arm of Spanish car brand Seat has appointed DDB as its creative agency. The appointment will see DDB leading all marketing communications as the brand looks to grow its presence in the NZ market.
Boyd PR brings South Australian artisan producers to Auckland
PONSONBY, Today: A South Australia-themed cellar door event at Mr Tom’s bar on Ponsonby Rd – organised by Boyd PR Auckland – involved a full transformation of the bar into a Barossa Valley cellar door, and included cooking masterclasses with MasterChef judge Gary Mehigan, and plenty of social media and media coverage on the back of it.
Big win for NZ Herald in Australia
SYDNEY, Friday: The New Zealand Herald won Daily News Brand of the Year at the 2018 News Media Awards, which combine the former Panpa Newspaper Awards and Australia’s Advertising & Marketing Awards.
New Hall of Famer
Former DDB GAD Kevin Bowler – better known these days as the ceo of My Food Bag – was Friday inducted into the NZ Marketing Hall of Fame.
Squawk Squad brings conservation into the classroom
To coincide with Conservation Week, M Theory (the AR and VR arm of Auckland creative agency Method), working with NZ social enterprise Squawk Squad, has created an interactive VR experience aimed at getting rangatahi excited about saving New Zealand’s native birds.
Blazing saddles – Sweetshop brings the FireFlies back to NZ
SYDNEY, Friday: The FireFlies Antipodes is calling for riders for its third tour, taking place from Sunday 17 February to Saturday 23 February 2019. The ride covers approximately 1000km from Christchurch to Queenstown. Riders are dedicated to eliminating global blood cancers and leukaemia.
Kathmandu taps DAN (updated)
Following yesterday’s M+AD story about Australia’s Catalogue Awards (headlined No agency – but Kathmandu wins in Oz), Dentsu Aegis Network Melbourne has updated us with the news they had just been appointed, although this was never announced in NZ.
Violent winds wreck Waikato radio surveys
HAMILTON, Today: The Radio Broadcasters Association and GfK announced today that fieldwork and data analysis for the Waikato market will not resume until S1 2019 – at the – earliest.
Barnes Catmur & Friends Dentsu enjoy rare category win at Marketing Awards
AUCKLAND, last night: The NZ Automobile Association and AA Insurance have taken out the Supreme Award at this year’s TVNZ-NZ Marketing Awards for their AA Home Response marketing initiative. The two also won the Consumer Products & Services, Best Brand Extension/Innovation and Best Collaboration award categories.
