AUCKLAND, Today: Business contacts giant Yellow has announced the purchase of a 25% stake in award-winning Grey Lynn-based digital marketing agency Hype & Dexter.
YoungShand/Film Construction’s global hit
PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.
True enlists ABs for ASB (includes full credits)
AUCKLAND, Monday: Grey Lynn-based indie True has created a campaign for ASB GetWise, following a grad’s successful start-up business – the second chapter of the bank’s financial literacy advertising campaign.
TBWA just loves our four-legged pals
AUCKLAND, Monday: TBWA NZ has launched a new ANZ Bank campaign saluting New Zealand’s 4.6 milllion pet owners – 64% of households in the country.
Clint Ulyatt joins Fuman brand agency
AUCKLAND, Today: After a number of years working in leading recruitment agencies The Pond and 3rdeye, Clint Ulyatt has returned to the agency world joining Newton/Auckland-based boutique brand agency Fuman.
Kiwis fly to out-of-home powwow
SYDNEY, Today: NZ outdoor specialists JCDecaux, VMO, Lumo, Shout Media, VMO and Phantom Bill Stickers are among the Kiwi guests attending AdTech: OOH Sydney, which gets underway at Hoyts Broadway in one month – on Wednesday 11 September.
DAN NZ taps two new leaders
AUCKLAND, Today: Dentsu Aegis Network NZ has announced two new senior appointments – both in leadership roles.
A new kinda campaign
AUCKLAND, Today: Colenso BBDO has launched a new positioning for IAG brand AMI that centres on the emotion of insurance through the lense of kindness.
Sneakers Digital expands to full-service media offering
AUCKLAND, Today: Ponsonby-based media independent Sneakers Digital has announced its expansion to a full-service media offering, dropping ‘digital’ from its name, and now calling itself simply Sneakers.
Quote of the day
AUCKLAND, Sunday: “Korean culture has family at its core – it’s common for parents to live in the same space as their children, rather than across town in a retirement village.
