Flesh and blood

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AUCKLAND, Wednesday: YoungShand has created a new campaign for the NZ Blood Service, starring Sir Graham Henry and his new reserve bench (he’s sure gonna need them at Eden Park this weekend!).

London picks two for Vegas (Updated)

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LAS VEGAS, Today: Just two creatives will represent NZ at the London International Awards Creative LIAisons in October – both of them junior staffers at Colenso BBDO (appropriate, as this event is dedicated to young creatives).

Boyd PR wields Excalibur

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AUCKLAND, Tuesday: Newmarket-based Boyd PR has been shortlisted for The Holmes Report’s 2019 APAC Sabre Awards in two categories for its Mazda NZ WOW [World of Wearable Arts] My Town campaign.

WPP creates New World omnichannel experience

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AUCKLAND, Today: WPP’s AKQA design agency has unveiled a new ecommerce platform for New World, creating a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.