OP-ED BY BEACONS JUDGE ANTONY YOUNG: In Ken Auletta’s The New Yorker article, How the Math Men Overthrew the Mad Men*, he brazenly claimed that data and science are now more important to the ads and creativity as the currency for advertising.
The Pond signs digital ace
AUCKLAND, Wednesday: Recruitment specialists The Pond have added a new digital recruitment lead to its leadership team – Hayden Baker.
NZ media agency market returns to growth
AUCKLAND, Today: New Zealand’s media agency advertising market has finally returned to growth in May – after a full year of stagnation – with a 2.3% year-on-year increase in agency bookings to NZ$87.3 million.
Why doesn’t she just leave?
WELLINGTON, Today: Creative agency Doublefish has created a confronting new campaign to raise funds for Women’s Refuge’s Winter Appeal Month.
Thrive PR taps Victoria Fruean & Natasha D’Souza
AUCKLAND, Today: Independent agency Thrive PR + Communications has grown its team with the appointment of Victoria Fruean as group account director and Natasha D’Souza as senior account manager.
99 introduces Mazda Gen 7 (Updated)
AUCKLAND, Today: 99 has created a campaign for the seventh generation of Mazda, which has landed in New Zealand. ECD Mick Stalker said: “It’s Mazda3 but not as you’ve seen it before.”
Trade Me enlists first long-term agency
AUCKLAND, Tuesday: Trade Me has chosen Clemenger Group agencies – Clemenger BBDO Wellington and Colenso BBDO Auckland – as the online platform’s first fulltime agency of record.
Guilty as charged
SYDNEY, Tuesday: F5 Shanghai CCO Adams Fan has named Ogilvy NZ’s Auckland Transport Distracted Road Signs as the best print ad in the world, on Aussie site Bestadsontv.
“Hands up if you are guilty of the same charge – I am,” he wrote. “I’m loving the insight for this print campaign.”Levi Slavin to speak at Spikes
SINGAPORE, Today: Levi Slavin, chief creative officer at Colenso BBDO, is one of 20 international speakers who will speak at this year’s Spikes Asia.
Clemenger applies heat to cellphone drivers
WELLINGTON, Today: Clemenger BBDO has created a hard-hitting cellphone safety campaign, fetchingly titled Let Driving Distract You, for the NZ Transport Agency.
