Dine petfood has launched a new product backed by a global through-the-line campaign from Colenso BBDO, and a tvc shot by Robber’s Dog director Adam Stevens.
Why adblockers can’t touch radio
The NZ radio sector is, not unreasonably, reminding ad & media professionals of the bleedin’ obvious – that radio has always enjoyed a very low level of ad avoidance compared to other media.
The ‘Uber of Public Relations’ arrives in NZ
Thrive PR launches lingerie campaign in NZ
Auckland PR firm Thrive is managing the New Zealand end of a new global campaign for leading lingerie & underwear brand Triumph, which developed the creative in collaboration with international integrated communications agency VCCP London.
Getty Images & TVNZ unveil global distribution deal
TVNZ has signed an exclusive partnership deal with Getty Images to license and distribute its news/doco/feature video clips around the world, bringing the broadcaster’s collection to a larger international market.
Global honour for Colenso’s Burger King campaign (Updated)
A Burger King campaign titled Backyard Burger King has won a place on the prestigious WARC 100 list which measures and awards the 100 most effective advertisements in the world each year.
NZ agency launches traceability platform
NZ-based traceability company IDlocate has launched a traceability platform for start-up cosmetics brand New Zealand Secret.
Colenso, Y&R and DDB star as NZ scores 13 Webbys noms
New Zealand has racked up 13 nominations in the shortlist for the internet’s premium global awards show, the 22nd annual Webby Awards, being held this year in New York City.
US$10,000 awards show taps Toby Talbot as exec judge
Korea’s Ad Stars Awards has appointed Saatchi & Saatchi NZ chief creative officer Toby Talbot as one of its first two executive judges for the 2018 competition.
In training for a Cannes Lion?
“The young filmmakers really loved and appreciated your last article on their Halloween short film, The List,” emails Jade Alexander of Alexander PR Parnell, who believes writer/director Jack Lockhart is a potential star TVC director.