New Zealand interactive advertising reported in 2017 reached a record $NZ923m for the full year ($257m Q4) – a 7% year-on-year increase.
Lemonade stops the Weather Waffle with new Panasonic tvc
Jonny Brugh (What We Do in the Shadows) has swapped sexy vampires for a 90s ex-weather-man in the new Panasonic mockumentary launched today out of Grey Lynn brands agency Lemonade.
Arrivals & Departures: Lee Parkinson joins Strategy Creative
Industry veteran Lee Parkinson begins today as strategic director of Strategy Creative Christchurch. Previously, he worked at Christchurch agency Plato.
How Pead PR became one of NZ’s most recognised agencies
Public relations companies exist to, among other things, get publicity for their customers. It therefore stands to reason that the agency should have the chops to get itself publicity too. And that’s something which independent research from Tangible Media has shown Pead PR does better most.
Sodastream adds fizz to April Fools Day
The PR Shop Auckland led the April Fools idiot charge at the weekend with a truly awful spot for client SodaStream, who used it to launch their new product, SodaSoak – a gadget which fizzes your bath water. Yeah, right!
Kiwi adman eyes $1 trillion prize
Agency executive Paul Manning has walked away from a lucrative career as MD of one of the nation’s largest creative shops to take a $5 million punt on a start-up business in a start-up industry that doesn’t exist yet.
And the winner is … The NZ Herald
You can always rely on NZ Herald writer Chris Rattue to provide a searching examination of major sports events. In Saturday’s paper his focus was the World Championship Parker vs Joshua heavyweight title fight (read it here).
M+AD takes an Easter break (updated)
We at M+AD are not particularly religious types – but when it comes to festive holidays, we’ll take ’em, along with everybody else!
Entry call for vertical NZ Tall Shorts Film Fest
Spark, Facebook and Colenso BBDO have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival “for the mobile age”.
Diverse Wellington shoots new tourism campaign
Depictions of a farmer as a drag queen and a real estate agent who moonlights as a stand-up comedian are highlighting the diversity and acceptance found in Wellington as part of a new online tourism campaign targeting Kiwis.