Colenso & Pedigree add punch to pooch selfies

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Following the success of Pedigree SelfieSTIX – a specially designed clip that lets owners attach a Pedigree DentaStix to the top of their smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo.

oOh!media signs Wellington mall

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oOh!media has rolled out 16 new retail panels at Coastlands shopping centre in Wellington, New Zealand, as part of a long-term agreement with leading commercial real estate company Colliers International for advertising rights to its centres.

Getty’s Visual Trends 2018 reveals newfound optimism in storytelling

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Auckland, 23 January: Brands and the media will redefine modern masculinity this year– according to Getty Images’ 2018 Visual Trends, released this week. ‘Masculinity Undone’ is one of three trends Getty has identified that will reshape the visual language consumers will be most responsive to this year, alongside ‘Second Renaissance’ and ‘Conceptual Realism’.

DDB NZ shoots ANZ Sanitarium Up&Go campaign

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A new TVC for Sanitarium’s Up&Go products will be airing in both Australia and New Zealand for the first time this month. The 30-second spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy’.

Starcom lifts Amplifon from Vizeum

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Starcom New Zealand – a member of the Publicis NZ group of companies that includes Saatchi & Saatchi, has won the Amplifon NZ media account for hearing loss solutions provider Bay Audiology, following a competitive pitch in late 2017. The incumbent was Vizeum.