AUCKLAND, Today: Creative indie Sugar has won a three-way pitch for Dunkin’ Donuts NZ – an account previously handled in-house. The other pitchers have not been identified.
Colenso tackles boys’ literary issues with movie/book campaign
A new Colenso campaign from the NZ Book Council (NZBC) aims to address declining literacy rates, by encouraging Kiwi kids to read the books that inspired some of their favourite movies.
Spark, Colenso, Te Aka Māori Dictionary and Google collaborate on Kupu
To coincide with Te Wiki o Te Reo Māori, Spark, Colenso BBDO and Te Aka Māori Dictionary have launched Kupu, an interactive mobile app powered by Google.
Cummins&Partners launch Specsavers NZ campaign
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new “clever, yet confronting”, eye heath awareness campaign, The Priceless Eyes Project, via Melbourne-based independent media & creative advertising agency Cummins&Partners.
FCB’s Road Commander delivers new VTNZ brand platform
FCB has launched VTNZ’s new We’re on your side brand platform with a series of tvcs featuring a new (anti) hero, Road Commander.
Female duo create new indie
AUCKLAND, Today: A new independent agency, Charm, has been created by Jo Tacon, founder of production and design agency Paragon.Two, and its strategic director, Carren Richardson-Park, who brings a wealth of brand and direct experience, both agency and client side.
Creative agency name change celebrates Māori roots
Creative agency Run is changing their name to Oma during te wiki o te reo Māori / Māori Language Week, running from today through to Sunday, to champion the language and celebrate the culture and heritage of their creative director and co-founder Raymond Otene McKay.
Young Guns 16 shortlists FCB art director
NEW YORK, Friday: FCB Auckland senior art director Melina Fiolitakis has been named as a finalists in the global Young Guns 16 competition, celebrating international creative professionals age 30 or younger.
NZME adds the ‘h’
AUCKLAND, Friday: NZME has changed the spelling of their titles Wanganui Chronicle, Wanganui Midweek and Wanganui Chronicle Weekend Edition are all changing to include an ‘h’ as in Whanganui.
NZDM Awards open for entry
The call for entries for the 2018 NZDM Awards is now open. This year the Marketing Association is calling for campaigns that take great data insights, intelligent strategy and cut-through creative to magic up a great response.
