Scandinavian car brand Volvo has appointed Freemans Bay indie Republik to its media and creative account, effective August 2014. As a result, Republik will part ways with Peugeot after a successful 10-year relationship.
Freeview is now being watched in 67% of NZ homes – up 2.45% (40,900) since the digital switchover in December last year, according to new figures from Colmar Brunton.
Sex, dating and hook-ups are nothing new. But when you add social media and gamification apps like Tinder and Snapchat to the mix, does this up the ante? Is swiping left any shallower than mentally discounting the guy/girl next to you at the bar? Can we make real connections online or is it just a self-validation game? Sex on the internet thrives on privacy, while social media relies on public sharing. What happens when these two things collide?
Like everybody else in the global ad and publishing community, everybody at M+AD (both of us!) watched this morning’s brilliant Soccer World Cup final.
Heineken has unveiled its latest global campaign, Cities of the World, aimed to inspire men to live worldly by unlocking the secrets of their cities.
The building boom in Christchurch is also boosting the home improvement magazine sector. Typical of these is Kitchens & Bathrooms Quarterly NZ – the region (with 13% of the population) provides 20% of the magazine’s national sales.
Advertising photographer Simon Harper had to resort to an unusual trick of the trade to get the shot he wanted out of an uncooperative small person.
Laidback Trade Me chief exits: Trade Me’s chief operating officer Mike O’Donnell has resigned, and will leave at the end of next month.
Two NZ promo agencies made it through to the finalist round of the Australasian Promotional Marketing Association’s 2014 Star Awards.
LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that broadcast television would within a few years be obliterated by the Information Superhighway,” writes Bill Ralston in his latest Listener column.