Auckland City is the dynamic backdrop for a newly released global BMW campaign. Flying Fish produced the shoot in January for German production company Czar and hotshot Scandinavian director Martin Werner.
Marketo delivers innovation suite to empower personalised, seamless engagement across channels
SYDNEY – Marketo, Inc, a leading provider of engagement marketing software and solutions, has unveiled its latest suite of product capabilities to further empower marketers to create more personalised and authentic cross-channel experiences for their buyers.
7 ways to use product research in advertising
This piece was written for M+AD by US-based marketer Jason Mayoral: When selling a product, you want an insight of what your target audience’s wants and needs are. Then you can plan your marketing activities towards what you believe your potential customer’s interests are. But there is one link missing in the chain: Market Research.
NZ Labour taps Aussie shop
The New Zealand Labour Party has appointed Australian agency Moss Group to manage its election campaign, according to NBR. The party did, however, hire a NZ media partner – MediaCom.
Mike O’s nail gun brings down new Frucor spot
Frucor has launched the first campaign from its newly appointed Auckland agency, Mike O’Sullivan’s Many Minds – but things got off to a rocky start when Frucor immediately pulled one of the two TVCs that are heading the campaign.
Aussie ads too bland?
Australia’s reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation’s consumers can’t remember a single ad they really liked or disliked.
Rocket Man shoots for the stars
Compiled for M+AD by Colmar Brunton client executive Mark Evans: An American ad has invaded the latest Top 10 – Samsung S8 Ostrich debuted last month at #2, but has gone straight to No 1 in the latest survey.
State-owned radio audiences continue to grow
RNZ’s audience now reaches more New Zealanders than before on the back of another strong radio survey and growing online audiences. Both RNZ National and Concert have significantly increased their audiences, according to the GfK radio audience measurement survey.
Katie Holmes, Cuba Gooding Jr, Gin Wigmore star for Air NZ
Beautiful vocals from a Kiwi songstress and finely understated performances by two global stars make Air New Zealand’s new safety video out of True Auckland and Assembly a standout in the genre.
Arrivals & Departures: Republik taps strategy chief, 99 conjures up its own strategy magic
Freemans Bay-based Republik Advertising has appointed Andrew Stephenson as strategy director across its Auckland and Sydney offices.