Isentia NZ country manager Russ Horell reflects on his first 12 months in the job – updating the op-ed piece he wrote for M+AD in January, after three months in the role: The news cycle as we’ve known it no longer exists. Issues take off and change course within a matter of minutes. For New Zealand’s leading communicators this creates just as many opportunities as challenges.
Keeping ahead of the curve
Isentia NZ country manager Russ Horell reflects on his first 12 months in the job – updating the op-ed piece he wrote for M+AD in January, after three months in the role: The news cycle as we’ve known it no longer exists. Issues take off and change course within a matter of minutes. For New Zealand’s leading communicators this creates just as many opportunities as challenges.






