The Interactive Advertising Bureau and digital consultancy firm Future State have announced a partnership to create a service for Kiwi businesses to fully understand their digital maturity.
Indie media agency collective? Interested?
Independent Media NZ director Mark Reekie is seeking M+AD’s help in gauging interest amongst the independent media agencies to form a collective.
European masterpieces inspire Wellington columns
Ten new poster sites have appeared on Wellington’s golden mile. Commissioned and installed by Phantom Billstickers, and designed by award-winning Melbourne studio Diadem, these brand new poster-bearing plinths bring a touch of European style to the streets of the capital.
Ogilvy inspires Kiwis to live a double life
Ogilvy client Rebel Sport, with filmmaker Revolver, has shot another 90-second Rugby Fighter film to inspire New Zealanders to make the most of every day. As the blurb says: “We want to motivate time-poor Kiwis to side-step the couch and go outside to play – to push through the daily grind and always make time for sport.”
Christchurch creative shop generates the X factor
“No it is not advertising, but it was something the shopping centre did with creative agency Imagic to get their neighbourhood involved,” says Alexander PR’s Jade Alexander, about the agency’s most recent promotion. “It was more a creative retail marketing task where shoppers could be in to win.”
Val taps MBM & DDB’s Young Lions
Val Morgan New Zealand has announced its winners of the national Young Lions competition in the Media and Film categories for 2018.
FCB, PHD, MBM, Carat, OMD through
FCB Media, with 24 finalist spots, heads the shortlist for the 2018 New Zealand Beacon Awards, ahead of PHD 20, MBM 13, Carat 11 and OMD 10.
Softer Richie and yellow cars muscle up
Richie McCaw’s acting career, and his main role as everyone’s favourite New Zealander, continues unabated with Colenso’s Anchor Milk Run schools campaign making an immediate, strong debut at #10 in our Colmar Brunton poll for March.
Arrivals & Departures: New ceo at Sweetshop
The Sweetshop has unveiled a management restructure of its global team to create more opportunities for its international roster of directors, allowing their content to operate across new multiple platforms and multi-outlet streams.
Getty puts Women Photograph in the frame
Auckland, 10 April: Getty Images and global initiative Women Photograph have announced a new grant aimed at promoting gender diversity in photojournalism and elevating the voices of female and non-binary visual journalists.
