Spark PR & Activate and client DB Breweries have brought home the World’s Best PR Campaign for Media Relations trophy at the ICCO Global PR Awards for their work on the DB Export Beer Bottle Sand campaign.
Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.
Mediaworks group content director Leon Wratt has challenged M+AD’s reporting of Q4 radio survey data provided by the Radio Broadcasters Association on Thursday, and published in M+AD on Friday.
Newstalk ZB is NZ’s No 1 commercial radio network – by a comfortable margin – according to the latest Q4 results out of the Radio Broadcasters Association’s GfK Q4 2017 report. The network also won Breakfast, with Mike Hosking scoring a massive 14.2% of the audience (ahead of More FM Breakfast’s 9%).
FCB has confirmed its revised policy of not supplying full agency credits with its regular releases of new work – but Colenso BBDO, which started the practice some time back, has agreed to take a fresh look at the issue early next year, heralding a possible welcome return to full information disclosure.
Insight NZ created the campaign that led to a newcomer to the New Zealand footcare market, Rejuvenail Anti-Fungal Nail Lacquer has been named Best Over-the-Counter Medicine Launch at the NZ Self-Medication Industry Marketing Excellence Awards.
The NZ outpost of global media agency Vizeum (part of the Dentsu Aegis Network) has won the Partridge Jewellers account to manage media strategy and planning across all media, as well as buying duties across digital, television and radio.