The true story of how print is relevant and a powerhouse in today’s media world – plus an insider viewpoint on what is driving New Zealand’s economy – will be among key messages awaiting delegates at this year’s Single Width Users’ Group (SWUG) conference.
Asia-Pacific call for entries

Magnum rebrands Australasian architect (updated)

Auckland ad & design agency Magnum, with PR backup from Acumen Republic, has completed a rebranding exercise for Viaduct Harbour-based Ignite Architects (offices in Auckland, Christchurch, Wellington, Tauranga and Sydney), the outfit behind many inspiring built environments in Australia & NZ.
More bang for your buck: The state of programmatic in NZ
Written for M+AD by Arnaud Calonne, Yahoo Platforms: The marketing world’s most efficient future is all about ‘strengthening the dollar’ through technology – simply put, today you get more bank for your buck by embracing technology ecosystems.
Making milk cool again
In a world of celebrities and soft drinks Anchor and Colenso BBDO have pulled off a rare double by winning back to back Gold Lions in the Health & Wellness category in consecutive years by creating unique campaigns that are putting milk back on the radar of an increasingly discerning and media-savvy generation.
NZ link to new Sydney filmmaker
A new film company, Sedona Productions, has been launched in Sydney by producer Kim Wildenburg, the former managing director of Exit Films. She promises Sedona will “deliver an innovative take on production with storytelling, design and technology at its core”.
Oscars academy taps Fish’s Christine Jeffs
The Beverly Hills-based Oscars organisation the Academy of Motion Picture Arts & Sciences unveiled new members invited to join this week, and Flying Fish director Christine Jeffs was included in this list.
comScore first to receive ABC certification for Video Viewability Measurement

LONDON, 5 July – comScore has announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials (vCE).
NZ Innovation Awards focus on adbiz
The NZ Innovation Awards – which are about creativity in all fields of endeavour (including a dedicated Marketing/Comms/Media category) have issued the entry call for their 7th annual awards.
Arrivals & Departures: BC&F Dentsu unleashes media ninjas
The media team at BC&F Dentsu has welcomed two new members – media manager Alberto Rayado and digital media manager Amelia Jonas.