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OOH and mobile converging?

Editor July 26, 2017News Make a Comment

LONDON: Out-of-home media is attracting some unexpected advertisers as the medium’s digital capabilities expand and the possibilities grow for a more creative approach using real-time and contextually relevant content, reports UK-based global ad site Warc.

Arrivals & Departures: Marketing Association wheels in new ceo

Editor July 25, 2017A+D, News Make a Comment

The NZ Marketing Association has appointed business consultant Tony Mitchell as its new chief executive, filling the role left vacant by the departure of Gill Stewart in May.

Technical filming on a budget: video in the content space

Editor July 25, 2017News Make a Comment

Film Construction has been busy producing video in the content space. Their most recent video project for Bayleys Recruitment proves that technically challenging film work is still possible with today’s shrinking budgets.

New York awards show selects Kiwi juror

Editor July 25, 2017News Make a Comment

Chemistry Interaction joint creative director Pat Murphy has been invited to judge the 2017 DMA International Echo Awards and will be heading for New York in August.

No stone unturned at NZ Research powwow

Editor July 25, 2017News Make a Comment

The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.

Arrivals & Departures: Bauer taps award-winning digital sales maven

Editor July 25, 2017A+D, News Make a Comment

Bauer Media Group has appointed Jacquie Fraser as their new digital sales manager. Fraser has over eight years’ experience working in media sales in both New Zealand and the UK, and joins Bauer after two years at Exponential Interactive.

The road to the right director

Editor July 25, 2017News Make a Comment

“The single biggest creative choice in any project is the choice of director.” That’s Matt C Minor, director of integrated production at Crispin Porter + Bogusky London, quoting David Puttnam, the legendary film producer – who also cut his teeth in advertising.

Arrivals & Departures: comScore taps Aussie trio

Editor July 24, 2017A+D, News Make a Comment

American cross-platform measurement company comStore (which opened for business in NZ last year) has made three senior Australia & NZ appointments – all based in Sydney, from where they will work with comScore’s new partner in NZ Fresh Focus managing director Ryf Quail, and recently appointed Auckland-based NZ business manager Michael Lams.

‘Clean & green’ drives NZ brand growth in Asia

Editor July 24, 2017News Make a Comment

Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Southeast Asian PR firm Baldwin Boyle Shand Singapore, reported in Campaign Asia Pacific.

Little Giant ceo a finalist in Entrepreneur of the Year

Editor July 21, 2017News Make a Comment

Mark Hurley, co-founder and ceo of Auckland-based digital agency Little Giant is one of 17 finalists in this year’s Ernst & Young Entrepreneur of the Year competition.

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