NZ agencies have excelled at the International Echo Awards, Colenso BBDO has nine finalists through to the awards ceremony in New Orleans, Chemistry has six finalists, and Republik four.
FCB was the only NZ agency to make an impact at the annual Australasian Catalogue Association Awards held at the Melbourne Convention Centre over the weekend, taking Gold in the Home category for Noel Leeming 65” TV promo.
Colenso BBDO, with Designworks, has this week launched a new Bank of New Zealand brand platform, which the bank describes as “an evolution as to how the bank engages with its customers”.
Sydney-based Ooyala Asia-Pacific VP/GM Steve Davis, writing exclusively for M+AD, looks at six ways in which broadcasters can secure their digital future: The pace of change in the television industry has never been more rapid. The rise of OTT streaming services and surging demand for content means workflows are being compressed and pressures increased.
In the 10 months Fairfax Auckland news director John Anthony has been in the job, he’s brought a refreshing, opinionated hard-news edge to the company’s Auckland community papers. Typical is this blunt message, from the latest issue of East & Bays Courier: “NZ election advertising is in desperate need of a rebrand,” he writes.
A Sunday News headline writer invented a new word at the weekend. Dunners Stunner screamed the back-page coverage of the All Blacks-Australia test. We think they meant Dunedin.
WPP has reported a slight increase in profit for the first half of the 2017 calendar year for its Australia and New Zealand division after the group revealed it was experiencing a stunning slowdown in ad spend globally by consumer product companies.
Global engagement marketing software provider Marketo has announced it will move entirely onto Google’s Cloud in a new multi-year alliance and collaboration.