SYDNEY: A new survey out of engagement marketing platform Marketo finds that 53% of marketers’ primary focus is now engaging customers to drive revenue. It also shows they are failing to bring their CEOs on this journey with them.
ANZA slams Nielsen ‘inflated data’
While welcoming the 50% increase in size for Nielsen’s TV audience panel announced last week, the Association of NZ Advertisers says it is disappointed that broadcasters haven’t addressed “the fundamental weakness” in TV audience reporting in NZ – the absence on minute-by-minute audience measurement.
Arrivals & Departures: Barbara Chapman & Roger Beaumont
Two well-known ASB executives have handed in their cards – ceo Barbara Chapman will leave early next year, while the bank’s marketing comms GM Roger Beaumont departs next month.
DDB & Robber’s Dog refresh the L&P brand
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand,” says DDB ECD Shane Bradnick. “This was a fun brief to work on.
Periods are not a luxury. Period.
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period Equity.
Finch + Special shot cinema spot and tvc for TSB brand refresh
At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and created by Special Group.
TSB refreshes brand
New Plymouth. – TSB has unveiled the company’s new brand and corporate logo, which aims to reflect reflects the 100% independent and New Zealand-owned bank’s growth while paying tribute to its roots.
Australia’s AWARD Awards call for entry
The 39th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries – and unveiled new sub-categories.
NZ stars at Spikes Asia
New Zealand agencies & film companies picked up an impressive 32 gongs – including four Grand Prix – at the Spikes Asia festival, which wound up in Singapore on Friday.
Finding the not so obvious @ Spikes
Marko Klijn – the Ringmaster at Auckland animation savants Cirkus – reports for M+AD from Singapore: Visiting the Suntec Convention Centre for Spikes 2017 gives you that ground hog year feeling when the first point of call is to line up for another Havas double espresso. (We do thank you!)
