M+AD!

Xmas ads make their presents felt

Editor December 15, 2017Colmar Brunton's TVC Top10, TVCs, News Make a Comment

As Christmas draws near, seasonal advertising steams in at the top of the order for the favourite ads of the November month, whilst old New Zealand classics make up the middle order.

Bouquets from Singapore

Editor December 15, 2017News Make a Comment

Colenso BBDO, Little Giant Linked by Isobar, Eleven PR, and Special Group took out the major wins for NZ at the Campaign Asia Pacific Awards held in Singapore overnight.

It’s real, and it’s been fun

Editor December 15, 2017News Make a Comment

Yep. This is it from M+AD in 2017. We’re back on deck in one month – and you can expect our first email bulletin on Monday 15 January.

Arrivals & Departures: Rory Gallery joins Special Group as head of strategy

Editor December 14, 2017A+D, News Make a Comment

After an extensive global search, Special Group has appointed Rory Gallery to the position of head of strategy. Managing partner Michael Redwood says that though the agency is renowned for the quality of its design, creative and digital output, strategy has always been at the core of Special’s success.

Arrivals & Departures: TVNZ promotes Jonathan Symons

Editor December 14, 2017A+D, News Make a Comment

TVNZ has appointed Jonathan Symons to the new executive role of marketing director, responsible for its marketing, Blacksand, and the research, data & insights teams.

MBM’s Penelope Brown takes out Next’s $10k Women in Media Scholarship

Editor December 14, 2017News Make a Comment

Next magazine and Bauer Media have unveiled the winner of its 2018 Next Women in Media Scholarship – she’s Penelope Brown (née Burns), client service manager at MBM Auckland.

TBWA & Shorty drive bowel cancer awareness

Editor December 14, 2017News Make a Comment

TBWA\Auckland – with the key involvement of Shortland Street – has taken a revolutionary approach to a charity awareness campaign for Bowel Cancer New Zealand.

Droga5 founder will judge at Axis 2018

Editor December 14, 2017News Make a Comment

The Comms Council has enlisted Droga5 New York creative partner Duncan Marshall to help judge NZ’s finest creative work at Axis 2018.

Marketers ‘just guessing’ when it comes to revenue impact

Editor December 14, 2017News Make a Comment

A new report by Marketo and Sydney-based ADMA (Association for Data-driven Marketing and Advertising) has found that although revenue growth is the top focus for marketers in ANZ, over 50% of marketers admit to guessing the impact of marketing contributions.

Arrivals & Departures: KPEX ceo exits

Editor December 14, 2017A+D, News Make a Comment

New Zealand programmatic advertising exchange KPEX has announced that chief executive Richard Thompson will depart in March to establish a digital consultancy business.

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