Sydney-based mobile engagement company Big Mobile has forged a partnership with New York-based global location-based marketing technology company xAd Inc to bring xAd’s cutting-edge, location technology to Australia and New Zealand.
NBR & the Herald ‘hinder gender diversity’
Company directors Rob Campbell and Tracey Jones are accusing the media – especially National Business Review and the NZ Herald – of hindering gender diversity, reports the NBR pay site.
Interior Awards entry call
AGM Publishing’s $8.5k Interior Awards has opened for entries, but the lead-in is getting short – the deadline for entry is Wednesday 3 May.
Marketo goes shopping in San Francisco
Sydney-based APAC engagement marketing software provider Marketo – an active participant in the NZ market – has acquired ToutApp, a leading sales engagement software company based in San Francisco.
TravelGrammer winner shot the South
Auckland PR exponents Undertow Media have chosen legal secretary Tamsin Gorman as the winner of its Choice Hotels NZ TravelGrammer 2017 Instagram comp – picking up a social media exploration trip for two to Australia.
Bloody Aussies! (Updated)
M+AD undersold Republik’s performance at the Spikes Asia Tangrams Effectiveness Awards yesterday (through no fault of our own, we hasten to add).
Starcom set to launch Samsung’s S8 campaign in NZ (updated)
Samsung and marketing partners Leo Burnett and Turner Duckworth have begun rolling out a global integrated brand and product campaign following the recent unveiling of the Samsung Galaxy S8 in New York. In New Zealand, Starcom is handling media strategy & buying and will begin the rollout next week.
Outdoor goes through the roof
The advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at levels unseen in the history of the medium, according to OMANZ general manager Derek Lindsay.
Google snaffles Special Group Australia creatives
After three years establishing Special Group in Australia, founding creative partners Matty Burton & Dave Bowman are set to take a role at Google, leading the Google Zoo operation throughout the Asia Pacific region, according to a report in Campaign Brief Australia.
OMD nixes Spark pitch claim
An email tipoff led M+AD down the garden path in yesterday’s coverage of PHD’s acquisition of Spark’s $40 million advertising business.
