SYDNEY – Marketo, Inc, a leading provider of engagement marketing software and solutions, has unveiled its latest suite of product capabilities to further empower marketers to create more personalised and authentic cross-channel experiences for their buyers.

This piece was written for M+AD by US-based marketer Jason Mayoral: When selling a product, you want an insight of what your target audience’s wants and needs are. Then you can plan your marketing activities towards what you believe your potential customer’s interests are. But there is one link missing in the chain: Market Research.

The New Zealand Labour Party has appointed Australian agency Moss Group to manage its election campaign, according to NBR. The party did, however, hire a NZ media partner – MediaCom.

Australia’s reputation for bravery and innovation in advertising has taken a knock as a survey shows that more than half of the nation’s consumers can’t remember a single ad they really liked or disliked.

RNZ’s audience now reaches more New Zealanders than before on the back of another strong radio survey and growing online audiences. Both RNZ National and Concert have significantly increased their audiences, according to the GfK radio audience measurement survey.

Asia Pacific mobile ad-tech outfit Big Mobile has acquired NZ mobile advertising business Made Media in a move aimed at driving Big’s growth & products into New Zealand.