Tourism New Zealand has launched a $2 million ad programme aimed at attracting more American visitors downunder for a holiday – with a special emphasis on the US regions outside California (source of most US-NZ tourists).
OMD NZ has snatched MediaCom NZ’s Nigel Douglas, and installed him as their own ceo, replacing Kath Watson who resigned last week (effective Tuesday 1 August).
Journalist/publisher Ian Wishart has declared victory in a six-year court case that has set precedents both here and overseas for defamation on social media platforms, reports Nick Grant in the National Business Review.
Melbourne/Sydney-based Australian Labor Party agency Moss Group has launched its first television work for Labour NZ since winning the account last week – and already a strong similarity with the agency’s ALP work is emerging.
Restaurant Hub has relaunched to market with a new multimedia consumer marketing campaign across radio, print, digital, outdoor and email, with video following in July.
Being the winners of 2016’s Battle of the Ad Bands – it was down to the trophy bearing agency – Barnes, Catmur & Friends Dentsu to come up with the creative for this year’s new artwork around the theme: Battle of The Decades.
South Korea’s big creative comp AdStars has appointed Y&R NZ ECD Tom Paine as one of 30 judges from 20 countries to judge the 2017 AdStars show in Busan next month.
Parnell indie Rainger & Rolfe has launched a new campaign for AA Smartfuel, highlighting new commercial partners. It went live last night on programmatic digital channels and on TV and runs through to September.
Google remains New Zealand’s most influential brand, according to French-owned global research outfit Ipsos, which has released its latest comprehensive study measuring and ranking today’s brands in New Zealand. NZ-based companies took four of the top 10.