DDB Group’s Track NZ (formerly Rapp) has appointed Leighton Gosnell to the newly established role of marketing technology planner, designed to bridge the gap between marketing and digital solutions.
Augusto re-ignites its Lydia Ko connection
Downtown Auckland indie agency Augusto has rekindled its relationship with NZ golf star Lydia Ko to create a campaign for The Clubhouse online shop to promote ticket sales to the upcoming LPGA tour – the first time a golfing event of such scale has been held on our shores.
Newspapers will still be printed in 2030, says News Corp boss
Newspapers will still be printed in 2030, News Corp’s Sydney-based CMO Tony Phillips told B&T in a bullish question-and-answer session this week. He says he expects the quantum shifts in media technology the world has seen over the past two decades will plateau.
New York agency McCann created Fearless Girl
Creative ad agency McCann New York was the force behind the unveiling of the statue of a young girl staring down Wall Street’s famous Charging Bull scultpure as part of International Women’s Day (scroll down for the credits list).
Arrivals & Departures: Lily & Louis powers up (updated)
On the back of several nice new business wins, Freemans Bay boutique full-service PR/content agency Lily & Louis has hired two senior journalists – Golnaz Bassam-Tabar and Courtney Joe. Golnaz comes from a journalism background, while Joe worked previously for Karen Walker.
FCB downs tools to salute women in advertising
FCB New Zealand celebrated International Women¹s Day yesterday with an agency-wide breakfast event in their Freemans Bay HQ.
Dinner with the President?
Do you like ribs as much as President Frank Underwood? Good, because now you can eat the ribs Frank eats at your place as you watch Frank eating ribs at Freddy’s. That’s the word from Colenso BBDO, advising us that its client Spark has forged a partnership with Netflix that is seeing some lucky customers receive a unique dinner box.
Attribution – the most-discussed topic in digital media?
Sydney-based APAC performance marketing platform AdRoll has published its 2017 State of Performance Marketing Report, a survey of more than 350 marketers across Australia, New Zealand and Singapore, that analyses their perspective on the changing dynamics of the advertising and marketing landscape.
Big mobile summit is free – but nearly fully booked
Auckland’s Modern Marketing Summit – a free, all-day event scheduled for Viaduct Harbour on Thursday 6 April – has signed Spark Ventures Auckland ceo Ed Hyde for its speakers panel, joining M&C Saatchi Sydney’s Bobbie Gersbach-Smith, FCB Auckland’s Kate Grigg, NZME’s Cassie Roma, and Avalon Group’s Ryf Quail.
