Sydney, 30 November – Predictive smart technology similar to that which makes film and music recommendations for digital streaming services will soon be matching up users with relevant mobile advertising in Australia and New Zealand.
Effective global social strategy trends of 2016
London, 30 November – Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016.
Life’s good for Andrew Holmes
Sydney-based Kiwi editor Andrew Holmes has won a number of gongs at the top global advertising award shows this year (all duly covered in M+AD) and has sent us the photo he promised after his latest win – a Bronze for Best Editing at the London International Awards.
Marketo hosts LinkedIn, Google, Facebook at marketing summit
Sydney, November 29 – Global marketing software provider Marketo has hosted an executive breakfast event to discuss how Australasia’s marketing leaders are future-proofing organisations. The event included speakers from LinkedIn, Facebook, Google, Cronulla Sharks and Wunderman-Bienalto.
Arrivals & Departures: Datalicious taps new NZ chief
Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, has today announced the appointment of Christian Sykes as the new managing director for New Zealand.
Torch Awards tap indie LA agency
New York, NY – November 29: The New York Festival’s Torch Awards, which champion the next generation of young creatives, has appointed LA agency David&Goliath to help market the 2017 awards.
NZME rebuffs Adshel NZ buyout; makes new merger overtures
NZME has turned down an option to buy the New Zealand arm of Australasian bus shelter advertising business Adshel. Patrick Smellie, writing in NBR Online, reported that NZME also confirmed it has made a new joint submission to the Commerce Commission with Fairfax NZ, arguing again the case for the proposed merger between the two news publishers, which the commission has provisionally declined.
Q+A: Marketing the Santa Parade
The Farmers Santa Parade is an Auckland institution with an immense amount of commercial support from many NZ companies. Organiser Pam Glaser has run the show for 28 years since emigrating from South Africa, where she was a marketing manager at Sun City resort.
Mother’s Day!
On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”
The case against an NZME-Fairfax merger (Updated)
New Zealand’s news media is already more concentrated in its ownership than many comparable countries even before the proposed merger between NZME and Fairfax’s New Zealand news assets, says a paper commissioned by the Commerce Commission from two UK-based specialists on media diversity.
