iHeartRadio has extended its advertising offering to now allow advertisers to reach their customers on a granular level, using digital audience targeting, describing it as “a first for NZ radio”.
In the eye of the storm – will marketers adapt or be swept away
By Marketo ANZ MD Chris Connell: In this piece written for M+AD, Connell outlines the concept of the Engagement Economy, how to shift business practices to yield best results in the Engagement Economy and why businesses need to embrace the Engagement Economy to ensure success in the future.
TV still outstrips ‘tiny’ online revenue in APAC
Traditional TV media continued to drive ad revenue growth for key markets in Asia Pacific, accounting for 39% of total ad revenue last year, according to a report today in Campaign Asia.
In the Land of the Rising Scrum
TOKYO, 4 April – TBWA Japan has enlisted the All Blacks to shoot a film to promote AIG Japan’s new-concept Active Care insurance. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.
Windows 10 went awol on daylight saving
“When my Windows 10 laptop didn’t update for the end of daylight saving time yesterday, I thought it might just be me,” writes Chris Keall on the NBR paysite. “Everything seemed in order, with time and ‘adjust for daylight saving’ settings set to auto, but you never know.
How to achieve creative engagement in the mobile ecosystem
Exponential’s head of mobile for APAC & South Africa, Nicole Liebmann, set out to answer the question when she presented to 40 New Zealand marketers last week, at Pilkingtons Bar & Restaurant in Auckland.
DDB & Lotto (with a little help from Dylan) tell a new story
After years of successfully celebrating the life-changing possibilities of winning big, DDB and Lotto NZ have ventured into new territory in their latest campaign, highlighting Lotto’s core purpose of generating community funding heritage as a community funding initiative.
99 enlists AR for New World’s Easter kids
Store-wide egg hunts have been a cornerstone of New World’s Easter activations since 2011. This year – with help from 99 – they’re taking the hunt to a new level with an augmented reality game.
MediaCom NZ storms Rome
MediaCom is the only NZ agency to make it through to the finals of The Festival of Media Global Awards in Rome. MediaCom NZ excelled with eight finalists, and was the only Kiwi agency in the shortlist.
Media recognition guaranteed
AGM Publishing’s Interior magazine has issued an entry call for the 2017 Interior Awards, celebrating excellence in nine different categories of commercial interior design.
