The Advertising Standards Authority has recommended tighter restrictions in the Children’s Code for Advertising Food and the Code for Advertising to Children – and the findings have been endorsed by the NZ Food & Grocery Council.
The undisputed reigning heavyweight champs of the NZ creative sector – Colenso BBDO’s Brewtroleum and Y&R’s Burger King’s McWhopper – are through to the finals of the Integration category on the London International Awards, announced overnight.
Sydney-based marketing/media publisher Mumbrella has issued the call for entries for the debut of an expanded Asia Agency of the Year – including New Zealand – to run parallel to its Australian Agency of the Year Awards.
A former Australian Financial Review senior writer reckons most marketing departments on both sides of the Tasman should hire more journalists – even if they would be an uneasy fit within the business.
A new survey by Roy Morgan Research Australia has found that 10.6% of Australians are planning an overseas holiday and 18% of those have plans to head to New Zealand – making a trip ‘across the ditch’ the most desirable destination for Aussie travellers.
A cameo appearance of a popular Kiwi breakfast food on a Chinese TV drama has led to a major push for the cereal product into the Asian market – a move expected to benefit New Zealand exports.
London, October 19 – This year’s brief line up for D&AD’s New Blood Awards 2017 has just been released. “What does this mean?” asks D&AD Foundation director Paul Drake. “It means that the next generation of creative disruptors can now sharpen their pencils, roll up their sleeves and start tackling the real-world briefs to showcase their talent.
Exponential has hosted its first Exponential Race – an event which saw 13 agency teams (including Carat, PHD, Contagion, OMD, Vizeum and Starcom) sprint around the Auckland CBD participating in challenges to become the ultimate victor.
London, 18 October 2016 – Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a US$10,000 cash prize fund for the winning papers.