Excitable boy

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One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park and Botany Town Centre.

Sue McCarty resurfaces at ad:tech

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Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali) manning the company stand at ad:tech Auckland.

Life after deaf

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From February, Sky TV will offer – and pay for the infrastructure – to caption some of its programmes on Prime, with a focus on NZ on Air-funded and primetime content.

Europe dominates at Epica

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Apart from two golds for Japan, all winners announced so far at the Epica Awards in Paris – which bills itself as a global creative show – have come from Europe, Russia and Turkey. Nothing for NZ, Australia, the rest of Asia, and Latin America.

Toy Story 5

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Saatchi & Saatchi and Flux Animation Studio have created an ASB campaign designed to help St John to help raise funds to buy a new, fully-equipped ambulance.