Shout expands into street posters

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Auckland CBD-based billboard company Shout Media has launched a new premium street poster business, rolling out as you read this article. This will see Shout launch over 500 individually framed MAX A0 posters in premium locations across the three main centres before the year end, with aggressive plans in place to build on this in the immediate future.

Fame & fortune

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Wellington-based interactive production company Resn Design has created a new plaque for the FWA Hall of Fame Award – a UK-based global show that honours the best of the annual Favourite Website Awards.

Hip as hell

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“Life doesn’t get much better than seeing a bunch of top shelf local and international artists playing outdoors in the sunshine,” said Phantom Billstickers sales manager Dan Collins, who sent us the collection of poster images promoting NZ’s summer music festivals season.

RIP mass marketing

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Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total customer satisfaction.

Retarget market returns to ad:tech

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Retargeting outfit AdRoll drew a lot of interest at NZME’s ad:tech earlier in the week. “This year’s ad:tech was smaller and more compact than last year,” said Sydney-based managing director Ben Sharp. “For us, this meant more engagement.”