Campaign Asia-Pacific has followed up on its recent two-star review of Grey Lynn indie True’s Katie Holmes/Cuba Gooding Jr Air NZ inflight safety video – with no less than a five-star take on the agency’s work, including its latest (the one with the animated Kiwi, Pete, voiced by Sam Neill).
Vodafone embraces optimism with new brand positioning strategy
Vodafone has announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide – the first changes to one of the world’s best-known brands since the introduction of the Power to you strapline in 2009.
Colenso, Sweet Shop launch new AMI safety campaign
AMI with Colenso BBDO has launched its new purpose with an unconventional insurance commercial that imagines how good a safer world might look.
Nowt so queer as folk
After 25 years of supporting queer & gender-diverse (LGBT) young people, NZ charity Rainbow Youth has taken to TV for the first time with a spot that challenges negative connotations around the use of the word ‘gay’.
TBWA & Woodstock raise a glass to Whimoweh
TBWA and Independent Liquor have created a new campaign to celebrate the launch of Woodstock Easy Roller, the newest addition to the Woodstock range and a twist on traditional bourbon.
Shine’s energetic Genesis debut
Genesis Energy’s new agency Shine has launched its first brand campaign for the power generator since the company ditched 99 and justONE in July.
DDB & Robber’s Dog refresh the L&P brand
L&P has enlisted the help of DDB to launch a new brand positioning, celebrating its ‘refreshing difference’. “L&P is one of those incredible brands and products that is a part of the cultural fabric of New Zealand,” says DDB ECD Shane Bradnick. “This was a fun brief to work on.
Periods are not a luxury. Period.
J Walter Thompson New York engaged The Sweet Shop and Auckland-based director Melanie Bridge to shoot a tongue-in-cheek TV campaign, featuring talk show host/model Amber Rose (SlutWalk) for US activist charity Period Equity.
Finch + Special shot cinema spot and tvc for TSB brand refresh
At the centre of TSB’s major brand refresh – announced in M+AD yesterday – were a 90 second cinema spot and 60 second TVC, both called Changes, directed by Derin Seale and created by Special Group.
DDB & BMW take snowboarder on the drive of his life
DDB surprised a Queenstown visitor with the drive of his life at BMW’s Alpine xDrive event, rewarding curiosity with a adrenalin-pumping winter driving experience.
