Saatchi & Saatchi has created a new campaign to announce the official arrival of ASB Clever Kash that launched this week and will run across TV, digital and social.
Saatchi turns ASB credit card on its head
ASB has issued a vertical challenge to the credit card market with its new market-leading, low rate credit card ASB Visa Light. Instead of the traditional horizontal format that’s been the standard since the 1970s, the new ASB Visa Light features a vertical design, with the chip at the top.
Lach & Friends, Sweet Shop turn heads with Rodney Wayne’s first TVC
Auckland indie creative agency Lachlan McPherson & Friends has forged a new campaign to launch the summer collection from high-profile hair salon network Rodney Wayne.
99 shoots ‘charming’ Warehouse Stationery brand ad
99 and Fish last night launched Warehouse Stationery’s new brand TVC, based on the proposition ‘we do doing’. “I think it’s a charming spot for this retail category,” says 99 MD Paul Manning. The platform will begin rolling out across all layers of communications (retail, social, internal) from today forward.
DDB & Rialto bring women to tears in remarkable breast cancer research
DDB has taken Rialto Channel’s storyteller role to a new level with a groundbreaking research event that made the Kiwi audience itself part of the story.
Colenso, TVNZ, OMD collaborate on Fresh Up
Colenso has returned Fresh-Up back to its DNA, with a call-out to real mates with a real rivalry to step up and make it epic.
TBWA shoots fakeless Long White Vodka campaign
Lovers of Less is the positioning for the new TBWA NZ Long White Vodka campaign. “Long White Vodka is all about stripping it back, using natural New Zealand ingredients, keeping things simple, uncomplicated with less fakeness and less stuff,” says ECD Christy Peacock
Colenso & Thieves strip for summer
Colenso BBDO has launched new summer brand work – including two new TVCs – for Spark. This is a new phase of the brand work Spark kicked off in July.
BC&F Dentsu & Assembly refresh Tegel
The new Tegel has the meal for you campaign kicks off the company’s brand refresh with an integrated campaign from Tegel’s full-service agency Barnes, Catmur & Friends Dentsu.
DDB creates Xmas magic for The Warehouse
The Warehouse launched its Christmas campaign yesterday; a festive continuation of the Bargain Feeling brand campaign launched earlier this year.