Category Archive

Zespri has used a Singapore agency to push the message that green kiwifruits are good to eat. Launched this week, the ‘Sweeter Than You Think’ campaign spans several Asia Pacific markets, including China, Korea, Thailand, Vietnam, Indonesia and Singapore. Its aim is to change the perception that green kiwis (fruit) is sour.

Ogilvy NZ claims its new NZ Police recruitment campaign “has captured the hearts and minds of millions of viewers around the world”.

Freemans Bay indie Republik has released the third episode in a new digital video series for Volvo Cars New Zealand, called Sunday Drive Roulette.

Specialist Shopper Marketing agency, Raydar was tasked with developing a sponsorship lead campaign for Anchor, a proud sponsor of the New Zealand Olympic Team – taking on the world in Rio this month at the 2016 Olympic Games. 

Y&R, FCB and Vodafone are going to leave some poor bugger on a raft in Auckland this winter while their best friends are soaking up the sun on a Fijian Island. It’s part of an edgy campaign to promote Vodafone’s Best, Best Mate new set of prepaid mobile plans for young kiwis.

Y&R are behind the “Made in New Zealand for little Kiwis” campaign promoting the Karicare toddler range of infant formulas and its commitment to high quality local products.

Kiwi Olympian Valerie Adams – now back to her best form – features in Nike’s Unimited Future campaign, released globally this week.

An animated TVC is at the centre of the integrated campaign created for AMI by Colenso BBDO and Assembly promoting insurance to the rapidly rising numbers of Kiwis who rent – now and for longer periods. Maybe much longer.

A five-minute short film produced by the Media Design School Auckland has won Best Animated Film at the 2016 Comic-Con International Independent Film Festival in San Diego.

FCB helped Vodafone pull off one of its more innovative marketing activations with a high- risk stunt featuring Kiwi drift car ace Mad Mike Whiddett, and the company’s own 4G network director Tony Baird.