Telecom has kicked off a partnership with wry, dry Kiwi comic Guy Williams to promote the launch of the Samsung Galaxy S5. The telco has also – for the first time with Samsung – turned its back on TV.
New York ad agency Leroy & Clarkson is advertising its own wares via a viral 4min 12sec blaxploitation parody of the Mad Men television series.
Colenso BBDO has launched Share for Dogs, a novel online campaign for Pedigree that taps into peoples’ desire to feel like they’re supporting worthy causes.
Colenso BBDO and Whybin\TBWA will fly the flag for NZ internet excellence at the 2014 Webby Awards to be announced in the US later this month – on Tuesday 29 April.
BBDO NZ agencies are also leading the way at the shortlist stage of The One Show. Clemenger BBDO Wellington has five entries through, Colenso BBDO Auckland has three and DDB has one.