Category Archive

APN Outdoor engaged global researcher Millward Brown to produce The Airport Economy – an in-depth study looking at Auckland Airport and how it does business. This report – a follow-up to last year’s The Attention Economy – is out now, and will be introduced to the agency market later this week.

The NZ affiliate of the Millward Brown network is Colmar Brunton. The video (above) catches the reactions of Colenso’s Nick Garrett, Y&R’s ’s Nicky Greville, Contageon’s Richard Thompson to the latest airport offerings.

The first TV ad for marijuana since legalisation in many American states has been pulled due to legal concerns.

New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.

Land Rover, with a little creative guidance from Y&R and Film Construction, has enlisted Dan Carter’s dad to shine a light on the vehicle maker’s Rugby World Cup campaign’s Mascots competition.

The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.

Clemenger Wellington has veered away from the NZTA’s usual format of potent little dramas, introducing animation to the mix in a new cinema commercial, Knock Knock.

RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).

Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.

Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.