Category Archive

DDB has moved away from Lotto Powerball’s default position of over-the-top exuberance to a more earnest, family-oriented tone in its new Imagine television campaign, which “takes its audience on an exciting journey of hope and possibility, love and freedom”.

FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.

“We have just finished two months of animation on shots for a nutso commercial for Kirin in Japan,” writes Toybox Auckland producer Al McKay. “It was lots of fun and quite exhausting.”

A new service has opened which aims to make it easier for marketers to target and reach CBD workers with deliveries of product samples and activations. UrbanSherpa managing director Brian Dewill says the marketing applications for the service are wide ranging.

DB Breweries and Colenso BBDO have succeeded in creating Brewtroleum – a biofuel made from the yeast leftover after brewing DB Export. The breakthrough means that every time you drink DB Export, you’re contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.

The creatives at Colenso & Finch revisited their childhood comic books to conjure up the latest TVC for State Insurance’s online services.

If you choose to keep giant carnivorous reptiles as pets, you’ve only got yourself to blame when they bite the hand that feeds them – likewise with your choice of bank.

Downtown-based indie creative agency Federation has shot a new brand TVC for Fisher & Paykel Finance’s credit card, the Q Card.

MediaWorks has shot – in-house – a new TVC for George FM to celebrate the Auckland dance music station’s rollout as a nationwide network.