The Mentalist exits as Whybins refreshes ANZ campaign

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ANZ has moved away from The Mentalist’s Simon Baker in its new global brand campaign out of three Whybin/TBWA offices. The new ads showcase three remarkable New Zealanders doing extraordinary things on the world stage. Medical pioneer Sir Ray Avery, teen golfing sensation Lydia Ko, and sustainable designer David Trubridge feature in the new Your World, Your Way campaign, launched here this week.

Dunny on wheels

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The Hauraki Breakfast team – with a little help from Saatchi & Saatchi and Toyota – have embarked on a new mission regarding their latest mission – building a throne in a Toyota Hiace.

Richer, deeper engagement

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Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.