TBWA NZ missing in action

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An editing error in yesterday’s AWARD Awards report saw NZ hotshop Whybin\TBWA go AWOL from our list of NZ finalists. ECD Dave King wasted no time in pointing out – in the courteous yet firm way we’ve come to know quite well – the error of our ways.

Compelling new campaign showcases SKYCITY’s role in life of the city

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Staff across various departments at SKYCITY became overnight television stars when the company launched a fresh new advertising campaign yesterday. The new campaign, It All Starts Here, created by Colenso BBDO and produced by Finch Auckland, spans television, radio, outdoor, print and digital, and allows SKYCITY staff to explain in their own words the company’s central role across the community; socially, economically and culturally.

A-fucking Plus

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Super Bowl has had its day? Tell that to the advertisers who happily shell out millions to boost their businesses to new levels. Michael Hill Jewellers, for one, will be very happy with their returns. Check out some Twitter:

Beep-test with a cricket spin gets hearts pumping

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As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.