TVCS

Dick Smith has tapped New Zealand’s most-loved butcher, Sir Peter Leitch, to spruik a nationwide marketing campaign that showcases ‘Mad’ deals on popular consumer technology products for Kiwis. The campaign goes to air today (Thursday).

D&AD has created a free web browser extension that blocks boring ads, and automatically replaces them with the best ads in the world.

Assignment Group has again enlisted Nigella Lawson to front Whittaker’s latest drive for world domination. This time around she’s shot four TVCs to promote the brand’s new artisan chocolate.

All Blacks superfan Tim returns to the screen for Mastercard this week in his 4th turn as Richie McCaw’s best mate.

Colenso BBDO and Finch have shot a new campaign for George Weston Foods’ new Tip Top Hi-Protein Bread.

Ogilvy & Mather and The Sweet Shop have created a new winter campaign for Rebel Sport.

To get Kiwis excited about the return of the Macca’s cult classic McRib burger, DDB’s inhouse production arm Maker has created an unusual online film unveiling a more, er … saucy side to the brand.

Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).

DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.

At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. The results are now in – over 1 million Kiwis were involved, and Tip Top sales rose 14% (watch the video).