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Category Archive

Identity refresh for Kiwibank New Zealander of the Year, via Special Design

Editor April 26, 2023TVCs, News Make a Comment

AUCKLAND, Today: In the lead up to Kiwibank New Zealander of the Year in March – which saw Professor Rangi Matamua (Tūhoe) win for a contribution to the celebration of Matariki – Christchurch-based creative agency Brown Bread tasked Special Design to refresh the award’s brand identity to better represent a modern and progressive Aotearoa. 

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Creative campaign challenges the chilly season’s bad reputation (Updated)

Editor April 26, 2023TVCs, News Make a Comment

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AUCKLAND, Today: AUNZ outdoor brand Kathmandu launches its latest creative campaign – Winter. We’re Out There – in partnership with Special New Zealand.

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The Monkeys Aotearoa brings ASB new card tracker to life

Editor April 21, 2023TVCs, News Make a Comment

AUCKLAND, Today: The Monkeys Aotearoa have created a new ASB campaign to launch the bank’s new card tracker feature, available in the ASB mobile banking app.
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FCB brings Four Square back to TV in ‘glorious’ rebrand

Editor April 17, 2023TVCs, News Make a Comment

AUCKLAND, Today: FCB Aoteaora and Four Square have released their King’s Feast campaign to crown their recently launched What’ll It Be Today platform.
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Goats put big tiny house-maker on the Radar

Editor April 14, 2023TVCs, News Make a Comment

AUCKLAND, Thursday: K-Road brand agency The Goat Farm and media agency Sneakers Media have launched a new national TV/broadcast video on demand/radio/digital media campaign for tiny house-maker HouseMe.
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In Motion delivers SIXT campaign with NZ snow royalty

Editor April 11, 2023TVCs, News Make a Comment

AUCKLAND, Today: What presented as “a very exciting, relatively simple” creative brief became a logistical challenge’ made possible in the latest execution from Ponsonby-based production outfit In Motion and Wanaka-based content producer The Beards for premium new mobility outfit SIXT.
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New Animates brand platform via Insiders Agency

Editor April 6, 2023TVCs, News Make a Comment

AUCKLAND, Today: Creative shop Insiders Agency and Animates have created a new brand platform, aimed at bringing more joy to the lives of our pets.

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DDB Aotearoa launches world first Manu togs with L&P and MASA

Editor March 30, 2023TVCs, News Make a Comment

AUCKLAND, Wednesday: DDB Group Aotearoa and L&P have launched an innovative campaign for MASA Manu Shorts – togs that are built withstand any water ‘bomb’.

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ITM launch new brand campaign with Stanley St

Editor March 30, 2023TVCs, News Make a Comment

AUCKLAND, Wednesday: Stanley Street has produced a new brand campaign for building material supplier ITM (Independent Timber Merchants).

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Call the cops! NZ’s Most Wanted is on the road

Editor March 28, 2023TVCs, News Make a Comment

WELLINGTON, Today: Oriental Bay full-service indie agency Hemisphere has created “an arresting” new campaign for Suzuki NZ to mark the launch of the new Suzuki Vitara Hybrid.

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TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Kimberley Crossman steps up as Whau Foundation ambassador

August 27, 2025 | By Editor

AUCKLAND, TODAY: Actress and TV star Kimberley Crossman has become an ambassador for the Whau Mental Health Research Foundation, using her own struggles to highlight the need for more research into mental health in New Zealand. Read more

Arrivals & Departures: Thompson Spencer names Megan Clark Cook Managing Partner

August 26, 2025 | By Editor

AUCKLAND, Today: Thompson Spencer has welcomed Megan Clark Cook as Managing Partner. Known for integration and opportunity, she’ll help steer growth, shaping new and existing client partnerships while amplifying the power of the agency’s expanded offering. Read more

Arrivals & Departures: Veteran media boss Simon Teagle to lead IMANZ

August 19, 2025 | By Editor

AUCKLAND, Today: Simon Teagle has stepped into the role of Chief Executive Officer at Independent Media Agencies New Zealand (IMANZ). His three decades of experience span senior leadership at DDB, Saatchi & Saatchi, ZenithOptimedia, FCB Media and most recently, Go Media. Read more

Arrivals & Departures: VAST Billboards builds momentum with appointment of Lohnêt Waugh

August 18, 2025 | By Editor

AUCKLAND, Today: VAST Billboards has named Lohnêt Waugh as its new Group Sales Director, adding her to the leadership team as the company expands its nationwide digital out-of-home network. Read more

Arrivals & Departures: Momentum relocates HQ and expands leadership with Oscar Catoto

August 15, 2025 | By Editor

AUCKLAND, Today; Momentum, one of New Zealand’s top independent media and communications agencies, has moved its Auckland HQ to a New York loft-inspired space in Ponsonby, complete with sweeping views of the Waitematā Harbour and Waitākere Ranges. Read more

Arrivals & Departures: Merkle Aotearoa appoints Stéphan Willemse as Head of Digital Experience

August 14, 2025 | By Editor

AUCKLAND, Today: Merkle Aotearoa, part of the dentsu network, has named Stéphan Willemse as its new Head of Digital Experience, leading work to help clients create cohesive, valuable, and genuinely useful customer experiences. Read more

Arrivals & Departures: Advertising is a team sport – Toby Talbot wraps up Ogilvy role

August 13, 2025 | By Editor

AUCKLAND/SYDNEY, Today: Ogilvy has confirmed ANZ Chief Creative Officer Toby Talbot is wrapping up his role this week, bringing to a close more than three and a half years with the agency. Read more

Arrivals & Departures: Jack Cumming named managing partner at Colenso

August 8, 2025 | By Editor

AUCKLAND, Today: Colenso has welcomed Jack Cumming to lead a portfolio of local and global clients while also helping drive the agency’s new business efforts. Read more

Arrivals & Departures: Rob Harvey appointed CEO at dentsu ANZ

August 6, 2025 | By Editor

AUCKLAND, Today: Dentsu today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ. Rob joined dentsu Aotearoa in 2011 as Managing Director, Media and has been CEO of the New Zealand market since 2013.  Read more

Arrivals & Departures: Uber Advertising appoints Michael Levine to head APAC growth

July 30, 2025 | By Editor

AUCKLAND, Today: Uber’s just named Michael Levine as Head of APAC Sales for Uber Advertising, as the company ramps up regional growth and local innovation. He’ll oversee sales and ops across ANZ, Hong Kong, Taiwan, Japan and India. Read more

Arrivals & Departures: Eight new talents join MintHC’s expanding crew

July 28, 2025 | By Editor

AUCKLAND, Today: MintHC is growing fast, bringing in fresh talent across digital, strategy, content, web development, and client services. These new hires highlight the agency’s strong momentum and ongoing focus on delivering smart, digital-led marketing solutions for its expanding client base. Read more

Arrivals & Departures: Stuff Digital names new investment lead

July 16, 2025 | By Editor

AUCKLAND, Today: Stuff Digital has brought in a new Head of Investment and Digital Initiatives, with Saj Patel stepping into the role as the commercial team gears up post-Trade Me announcement. Read more

Arrivals & Departures: Leadership shift at Havas ANZ as Hyland exits, Wright steps up

July 16, 2025 | By Editor

AUCKLAND, Today: Virginia Hyland has officially wrapped up her time as CEO of Havas Media Network ANZ, following the completion of her agency’s buy-out after joining Havas through the 2020 acquisition of Hyland Media. Read more

Arrivals & Departures: WPP taps tech leader Cindy Rose as CEO

July 11, 2025 | By Editor

AUCKLAND, Today: WPP has named Cindy Rose as its new CEO, effective 1 September 2025. She’ll take over from Mark Read, who’s stepping down and will support the transition through to the end of the year. Read more

Arrivals & Departures: Kelly Rosnell-Shand ready to push boundaries at Spark NZ

July 11, 2025 | By Editor

AUCKLAND, Today: Spark Foundry NZ has promoted Kelly Rosnell-Shand to General Manager Client Service, backing her to help steer the agency’s continued growth and dial up its client experience game. Read more

Fresh talent uploaded at Samsung Ads

July 8, 2025 | By Editor

AUCKLAND, Today: Samsung Ads has brought in two new heavy-hitters — Levi Guillory and Carla Dawson — as the business continues to scale across ANZ and SEA. Read more

Arrivals & Departures: Interplay appoints Scott Hughes to grow Kiwi publisher offering

July 3, 2025 | By Editor

AUCKLAND, Today: Interplay Media has appointed Scott Hughes to lead its publisher monetisation efforts in New Zealand—establishing a local presence for the first time and signalling a major step forward in its regional growth strategy. Read more

MBM promotes Edd Lucas to Wellington GM role

July 3, 2025 | By Editor

AUCKLAND, Today: MBM has named Edd Lucas as the new General Manager of its Wellington office, stepping up after seven years with the agency. Read more

Arrivals & Departures: Bastion names Cheuk Chiang as Group CEO

July 2, 2025 | By Editor

AUCKLAND, Today: Bastion has named Cheuk Chiang as its new Group CEO, effective 1 July 2025. Co-founder Jack Watts becomes Executive Director, focusing on strategic growth opportunities. Read more

Shining brighter: Three reasons to Rise and Shine

June 27, 2025 | By Editor

AUCKLAND, Today: Rise and Shine is celebrating a trio of well-earned promotions, recognising the growth, dedication and creativity of three team members who all began their journeys as interns. Read more

Arrivals & Departures: World Out of Home Organization expands board

June 27, 2025 | By Editor

AUCKLAND, Today: The World Out of Home Organization has welcomed two fresh faces to its board — Ocean Outdoor’s Tim Bleakley and Multiply Group’s Jawad Hassan. At the same time, Clear Channel’s Martin Corke is stepping down. Read more

Arrivals & Departures: Adhese unveils RMaaS and two key appointments

June 26, 2025 | By Editor

AUCKLAND, Today: Adhese is stepping up its global retail media game with two major hires and the launch of Retail Media as a Service (RMaaS) — a fresh offer built to help retailers run serious media businesses, without doing it all alone. Read more

Arrivals & Departures: Droga5 ANZ appoints Steve Kane to lead NZ office

June 26, 2025 | By Editor

AUCKLAND, Today: Droga5 ANZ has just announced Steve Kane as Principal Director of its New Zealand office. He brings with him 30 years of creative and leadership experience across PR, advertising and award-winning campaigns. Read more

Arrivals & Departures: Droga5 promotes Christie Cooper and James Conner to ECDs

June 17, 2025 | By Editor

AUCKLAND, Today: Droga5 ANZ has levelled up its creative ranks, promoting Christie Cooper and James Conner to Executive Creative Directors. The pair will report directly to Co-Chief Creative Officers Barbara Humphries and Damon Stapleton, effective immediately Read more

Arrivals & Departures: Colin Davis joins The Gardening Club to drive AI-led innovation

June 13, 2025 | By Editor

AUCKLAND, Today: The Sweetshop’s AI-focused creative studio The Gardening Club just got a major boost, welcoming Colin Davis as Global Head of Innovation — and yep, they’re feeling pretty damn lucky about it. Read more

Arrivals & Departures: Simon Redwood steps into creative lead role at Multiplied

June 11, 2025 | By Editor

AUCKLAND, Today: Simon Redwood has joined independent agency Multiplied as its new Design Director, stepping into the role with more than 20 years of experience across brand, digital, and campaign design in Auckland, Sydney and Melbourne. Read more

Arrivals & Departures: Stuff Digital appoints new managing director

June 5, 2025 | By Editor

AUCKLAND, Today: Just two days after revealing its big new partnership with Trade Me, Stuff Digital Ltd has named a new Managing Director — and it’s someone who once managed the current boss. Read more

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