Tower of Power

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AUCKLAND, Today: NZ Sports Personality of the Year and UFC middleweight world champion Israel Adesanya has just flown out of Auckland to defend his world title against an undefeated Brazilian contender Paulo Costa on Friday.

Nocturnal iconography

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AUCKLAND, Today: Premixed drinks company Part Time Rangers have launched their new Brown Kiwi with a campaign from Pitchblack that rallies Ranger fans to support the national icon.

Hot Dogs

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AUCKLAND, Today: Aussie agency The Works – using dramatic footage shot by Two Bearded Men NZ – featured NZ’s Treble Cone ski resort as the backdrop for dog food brand Black Hawk’s latest campaign.

Social Studies

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AUCKLAND, Today: Creative agency Crave have devised a social campaign to launch premium RTD brand Finery Cocktails. Creative director Hadleigh Averill said: “The creative takes a wry approach to Finery’s premium cocktails in a can, utilising a male and female character who are humorously OTT elitist.

Love Talk

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AUCKLAND, Today: Tomorrow (Thursday 10th) NZME’s Radio Hauraki is dedicating the day to Kiwi men’s mental health by bringing back No Talk Day. And they’ve created a droll tvc that sends a potent message (scroll down for the credits).

Formula Z

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AUCKLAND, Today: Westhaven full-service indie agency Chemistry and Z Energy have launched a distinctive new brand campaign, It’s about more for you, for Pumped, Z’s customer fuel and rewards loyalty programme.

TBWA’s Daffodils bloom

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AUCKLAND, Today: The Cancer Society’s annual Daffodil Day fundraiser may have passed with Auckland street collections cancelled or scaled-back versions, but that doesn’t mean the need for funds has ceased.

Top Gum

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AUCKLAND, Monday: Following the brand relaunch last year, Rainger & Rolfe and Healtheries have developed new advertising to promote the Gummies supplement range.