AUCKLAND, Friday: A new kids clothing brand caused a bit of stink when it was launched online during Fashion Week. Concerns and questions began when Fe-cal Kids went live, but it took some digging from local bloggers and the media to uncover the dirty secret – the fashion label’s colourful designs were created from magnified E.coli and the label was a front for Dettol’s Laundry Sanitiser.
VMLY&R + Goodoil shoot Rabobank agri spots
WELLINGTON, Wednesday: Food & agribusiness banking specialist Rabobank has launched a new television advertising campaign via VMLY&R Wellington, highlighting how online deposits with the bank are exclusively used to fund New Zealand’s food & agricultural producers.
DAN/NZ Rugby/Movember’s silent stand against male suicide
AUCKLAND, Tuesday: Dentsu NZ have come up with a novel idea for the NZ Rugby/Movember awareness campaign against male suicide – to put an end to the silence, first engineer a very loud noise from a lot of people!
Jim Henson creative shoots Slingshot spokespuppet
AUCKLAND, Monday: VMLY&R have launched a new Slingshot campaign to highlight the level of customisation that broadband provider Slingshot offers its customers.
Cue … The Drone!
COATSVILLE, Monday: Film Construction has released Ep 3 of its Place online film series which showcases NZ locations and filmmakers. This five-minute edition is titled From The Bird’s Eye and has a tight focus on the use of drones on commercial shoots.
Indie shop runs out 2degrees employment brand campaign
AUCKLAND, Today: Indie agency Run has created a new employer brand campaign for telco 2degrees, with the core message – “if you’re looking for something different then we’re looking for you”.
ANZ shops launch Lynx Xbox
AUCKLAND, Today: Sydney creative agency Emotive, along with NZ agencies PHD Media and Drum PR, have launched a campaign for Lynx and Xbox, with an ANZ esports competition targeted at gamers to find the ultimate ‘Lynx Legend’.
Shotover Films shoots Michael Hill
QUEENSTOWN, Today: What’s it like to stay at Michael Hill’s stunning $38,000 a night luxury lodge in the heart of the Southern Alps? Shotover Films created an experiential commercial for luxury travel designers Touch of Spice that follows a group of friends enjoying the property and surrounding escapes.
DDB reinvents Chippy (Updated)
AUCKLAND, Today: DDB is giving Bluebird chips a nudge, reinventing the Bluebird penguin ‘Chippy’, according to a statement supplied by the client.
BC&F Dentsu create new foundation for Essano
AUCKLAND, Monday: BC&F Dentsu has launched its first campaign for fmcg brand Essano, aiming “to drive greater growth”.
